Organisation of a Special track on "Customer attractiveness, supplier satisfaction and customer value"

Holger Schiele, R. Calvi, M. Gibbert

    Research output: Contribution to conferencePaperAcademic

    Original languageEnglish
    Pages-
    Publication statusPublished - 30 Aug 2011
    Event27th IMP Conference 2011 - University of Strathclyde Business School, Glasgow, United Kingdom
    Duration: 31 Aug 20113 Sep 2011
    Conference number: 27

    Conference

    Conference27th IMP Conference 2011
    CountryUnited Kingdom
    CityGlasgow
    Period31/08/113/09/11

    Keywords

    • METIS-278148

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