Organizational Communication and Website Design

Thea van der Geest

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Abstract

Reports findings of a case study of World Wide Web sites. The seven sites included in this report are described on the basis of the objectives the organizations had with it, and the interaction they wanted with their visitors. All organizations offer their Web site visitors more than just a hyperlinked version of their print materials. The most common expansion is to give direct access to the organization, but the sites are also used to create a community of users. Although all sites are intended to serve multiple audiences, it is left to the user to find the appropriate information for the particular target group they belong to
Original languageUndefined
Title of host publicationCrossroads in Communication IPPC 97
Place of PublicationSnowbird Utah (USA)
PublisherIEEE
Pages241-249
Number of pages10
ISBN (Print)0-7803-4184-8
DOIs
Publication statusPublished - 22 Oct 1997
EventIEEE International Professional Communication Conference, IPCC 1997: Crossroads in Communication - Snowbird Resort, Salt Lake City, United States
Duration: 22 Oct 199725 Oct 1997

Publication series

Name
PublisherIEEE

Conference

ConferenceIEEE International Professional Communication Conference, IPCC 1997
Abbreviated title1997
CountryUnited States
CitySalt Lake City
Period22/10/9725/10/97

Keywords

  • METIS-149757
  • IR-35065

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