Looks into the use of concurrent engineering (CE) in new product development (NPD) processes. To this end presents an NPD strategy framework, which is derived from an operations strategy framework filled out with integration mechanisms decision alternatives. The framework focuses on cross‐functional co‐operation, inter‐functional communication and process overlap, and identifies four types of mechanisms, i.e. integration by strategy, process, technology and organization. Gives examples of effective and less effective implementation of these mechanisms in four Dutch companies. Bases the examples on in‐depth case studies in these companies of, on average, one‐and‐a‐half years. Together, the integration mechanisms and the case study examples of their implementation form the basis of the ultimate objective of the research: to develop a CE design and implementation methodology.
- New product development
- Simultaneous engineering