Organizing innovation to deliver financial services to the base of the Pyramid

Bineke Posthumus; M. Van Den Homberg; Jenny De Boer; Lucie Klarsfeld; Nicolas Chevrollier; Till Jaspert

Organizing innovation to deliver financial services to the base of the Pyramid

Bineke Posthumus
, M. Van Den Homberg
, Jenny De Boer
, Lucie Klarsfeld
, Nicolas Chevrollier
, Till Jaspert

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Abstract

Over the past twenty years, the number of mobile phone subscriptions has risen from 12 million to more than six billion. 75% of the world has access to a mobile phone and the developing world is now more mobile than the developed world. However, the growth of non-voice services on these mobiles for the Base of the Pyramid users is still at the start of its growth curve. Drawing from a study of 50 case studies in financial services, this paper examines how the innovation for financial services was organized using a framework of six elements. It shows the importance of government support (both as regulator and as (launching) customer), the need for trust delivered by expansion of existing strong brands, embeddedness by using local agents and capacity building of these agents and the customers.

Original language	English
Title of host publication	2013 IST-Africa Conference and Exhibition
Publisher	IEEE
ISBN (Print)	9781905824397
Publication status	Published - Jan 2013
Externally published	Yes
Event	2013 IST-Africa Conference and Exhibition, IST-Africa 2013 - Nairobi, Kenya Duration: 28 May 2013 → 31 May 2013

Publication series

Name	2013 IST-Africa Conference and Exhibition, IST-Africa 2013

Conference

Conference	2013 IST-Africa Conference and Exhibition, IST-Africa 2013
Country/Territory	Kenya
City	Nairobi
Period	28/05/13 → 31/05/13

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 8 Decent Work and Economic Growth

Keywords

Base of the Pyramid
Innovation process
Mobile financial services
ITC-CV

Cite this

@inproceedings{f510173110a245cc9dac90d3bf3de44b,

title = "Organizing innovation to deliver financial services to the base of the Pyramid",

abstract = "Over the past twenty years, the number of mobile phone subscriptions has risen from 12 million to more than six billion. 75\% of the world has access to a mobile phone and the developing world is now more mobile than the developed world. However, the growth of non-voice services on these mobiles for the Base of the Pyramid users is still at the start of its growth curve. Drawing from a study of 50 case studies in financial services, this paper examines how the innovation for financial services was organized using a framework of six elements. It shows the importance of government support (both as regulator and as (launching) customer), the need for trust delivered by expansion of existing strong brands, embeddedness by using local agents and capacity building of these agents and the customers.",

keywords = "Base of the Pyramid, Innovation process, Mobile financial services, ITC-CV",

author = "Bineke Posthumus and \{Van Den Homberg\}, M. and \{De Boer\}, Jenny and Lucie Klarsfeld and Nicolas Chevrollier and Till Jaspert",

year = "2013",

month = jan,

language = "English",

isbn = "9781905824397",

series = "2013 IST-Africa Conference and Exhibition, IST-Africa 2013",

publisher = "IEEE",

booktitle = "2013 IST-Africa Conference and Exhibition",

address = "United States",

note = "2013 IST-Africa Conference and Exhibition, IST-Africa 2013 ; Conference date: 28-05-2013 Through 31-05-2013",

}

Posthumus, B, Van Den Homberg, M, De Boer, J, Klarsfeld, L, Chevrollier, N & Jaspert, T 2013, Organizing innovation to deliver financial services to the base of the Pyramid. in 2013 IST-Africa Conference and Exhibition., 6701800, 2013 IST-Africa Conference and Exhibition, IST-Africa 2013, IEEE, 2013 IST-Africa Conference and Exhibition, IST-Africa 2013, Nairobi, Kenya, 28/05/13.

Organizing innovation to deliver financial services to the base of the Pyramid. / Posthumus, Bineke; Van Den Homberg, M.; De Boer, Jenny et al.
2013 IST-Africa Conference and Exhibition. IEEE, 2013. 6701800 (2013 IST-Africa Conference and Exhibition, IST-Africa 2013).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Organizing innovation to deliver financial services to the base of the Pyramid

AU - Posthumus, Bineke

AU - Van Den Homberg, M.

AU - De Boer, Jenny

AU - Klarsfeld, Lucie

AU - Chevrollier, Nicolas

AU - Jaspert, Till

PY - 2013/1

Y1 - 2013/1

N2 - Over the past twenty years, the number of mobile phone subscriptions has risen from 12 million to more than six billion. 75% of the world has access to a mobile phone and the developing world is now more mobile than the developed world. However, the growth of non-voice services on these mobiles for the Base of the Pyramid users is still at the start of its growth curve. Drawing from a study of 50 case studies in financial services, this paper examines how the innovation for financial services was organized using a framework of six elements. It shows the importance of government support (both as regulator and as (launching) customer), the need for trust delivered by expansion of existing strong brands, embeddedness by using local agents and capacity building of these agents and the customers.

AB - Over the past twenty years, the number of mobile phone subscriptions has risen from 12 million to more than six billion. 75% of the world has access to a mobile phone and the developing world is now more mobile than the developed world. However, the growth of non-voice services on these mobiles for the Base of the Pyramid users is still at the start of its growth curve. Drawing from a study of 50 case studies in financial services, this paper examines how the innovation for financial services was organized using a framework of six elements. It shows the importance of government support (both as regulator and as (launching) customer), the need for trust delivered by expansion of existing strong brands, embeddedness by using local agents and capacity building of these agents and the customers.

KW - Base of the Pyramid

KW - Innovation process

KW - Mobile financial services

KW - ITC-CV

M3 - Conference contribution

AN - SCOPUS:84893775448

SN - 9781905824397

T3 - 2013 IST-Africa Conference and Exhibition, IST-Africa 2013

BT - 2013 IST-Africa Conference and Exhibition

PB - IEEE

T2 - 2013 IST-Africa Conference and Exhibition, IST-Africa 2013

Y2 - 28 May 2013 through 31 May 2013

ER -

Organizing innovation to deliver financial services to the base of the Pyramid

Abstract

Publication series

Conference

UN SDGs

Keywords

Fingerprint

Cite this