Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues

Iris van Ooijen* (Corresponding Author), Marieke L. Fransen, Peeter W.J. Verlegh, Edith G. Smit

*Corresponding author for this work

Research output: Contribution to journalArticleAcademicpeer-review

18 Citations (Scopus)

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