Packaging Design as Communicator of Product Attributes: Effects on Consumers' Attribute Inferences

Iris van Ooijen

    Research output: ThesisPhD Thesis - Research external, graduation external

    87 Downloads (Pure)
    Original languageEnglish
    QualificationDoctor of Philosophy
    Awarding Institution
    • University of Amsterdam
    • Smit, Edith G., Supervisor, External person
    • Verlegh, Peeter W.J., Supervisor, External person
    • Fransen, M.L., Advisor
    Thesis sponsors
    Award date16 Nov 2016
    Place of PublicationAmsterdam
    Print ISBNs9789076802565
    Publication statusPublished - 2016

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