Packaging Design as Communicator of Product Attributes: Effects on Consumers' Attribute Inferences

Iris van Ooijen

Research output: Thesis › PhD Thesis - Research external, graduation external

317 Downloads (Pure)

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	University of Amsterdam
Supervisors/Advisors	Smit, Edith G., Supervisor, External person Verlegh, Peeter W.J., Supervisor, External person Fransen, M.L., Co-Supervisor
Thesis sponsors	Stichting Wetenschappelijk Onderzoek Commerciële Communicatie
Award date	16 Nov 2016
Place of Publication	Amsterdam
Publisher	Universiteit van Amsterdam
Print ISBNs	9789076802565
Publication status	Published - 2016
Externally published	Yes

Access to Document

@phdthesis{78648dfebe474447943724b01db38a04,

title = "Packaging Design as Communicator of Product Attributes: Effects on Consumers' Attribute Inferences",

author = "{van Ooijen}, Iris",

year = "2016",

language = "English",

isbn = "9789076802565",

series = "SWOCC publicatie",

publisher = "Universiteit van Amsterdam",

type = "PhD Thesis - Research external, graduation external",

school = "University of Amsterdam",

}