Penetration level and impact of ITS applications: economic analysis of ITS deployment plans and the role of governments

Jing Bie, Jacob Dirk Vreeswijk, Eric C. van Berkum

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

9 Downloads (Pure)

Abstract

The impact of Intelligent Transportation System (ITS) applications, especially cooperative driver assistance systems, depends greatly on the percentage of users equipped (i.e. the penetration rate). The application may have little impact if only a few drivers are using the application. A higher penetration level is therefore necessary if maximum impact is desired. This paper argues that government should subsidise ITS developers so that the retail price of ITS applications can be lowered. By doing so more drivers will buy and use the application and a higher impact can be achieved. The improvement in impact, evaluated monetarily, can outweigh the subsidies, whereby a win-win situation arises.
Original languageEnglish
Title of host publicationProceedings of the 19th World Congress on Intelligent Transport Systems in Vienna, Austria, 22-26 October 2012
Place of PublicationVienna
PublisherWCTS
Number of pages5
Publication statusPublished - 22 Oct 2012
Event19th World Congress on Intelligent Transport Systems, ITS 2012 - Vienna, Austria
Duration: 22 Oct 201226 Oct 2012
Conference number: 19

Conference

Conference19th World Congress on Intelligent Transport Systems, ITS 2012
Abbreviated titleITS
CountryAustria
CityVienna
Period22/10/1226/10/12

Keywords

  • Penetration level
  • Impact analysis
  • ITS deployment
  • Subsidy
  • Economic analysis

Fingerprint Dive into the research topics of 'Penetration level and impact of ITS applications: economic analysis of ITS deployment plans and the role of governments'. Together they form a unique fingerprint.

  • Cite this

    Bie, J., Vreeswijk, J. D., & van Berkum, E. C. (2012). Penetration level and impact of ITS applications: economic analysis of ITS deployment plans and the role of governments. In Proceedings of the 19th World Congress on Intelligent Transport Systems in Vienna, Austria, 22-26 October 2012 [EU-00384] Vienna: WCTS.