The impact of Intelligent Transportation System (ITS) applications, especially cooperative driver assistance systems, depends greatly on the percentage of users equipped (i.e. the penetration rate). The application may have little impact if only a few drivers are using the application. A higher penetration level is therefore necessary if maximum impact is desired. This paper argues that government should subsidise ITS developers so that the retail price of ITS applications can be lowered. By doing so more drivers will buy and use the application and a higher impact can be achieved. The improvement in impact, evaluated monetarily, can outweigh the subsidies, whereby a win-win situation arises.
|Title of host publication||Proceedings of the 19th World Congress on Intelligent Transport Systems in Vienna, Austria, 22-26 October 2012|
|Place of Publication||Vienna|
|Number of pages||5|
|Publication status||Published - 22 Oct 2012|
|Event||19th World Congress on Intelligent Transport Systems, ITS 2012 - Vienna, Austria|
Duration: 22 Oct 2012 → 26 Oct 2012
Conference number: 19
|Conference||19th World Congress on Intelligent Transport Systems, ITS 2012|
|Period||22/10/12 → 26/10/12|
- Penetration level
- Impact analysis
- ITS deployment
- Economic analysis
Bie, J., Vreeswijk, J. D., & van Berkum, E. C. (2012). Penetration level and impact of ITS applications: economic analysis of ITS deployment plans and the role of governments. In Proceedings of the 19th World Congress on Intelligent Transport Systems in Vienna, Austria, 22-26 October 2012 [EU-00384] Vienna: WCTS.