Personal branding: A review on a contemporary phenomenon

Stefan Scheidt, Jörg Henseler

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusPublished - Sep 2018
EventMarkentag 2018 - Koblenz, Germany
Duration: 27 Sep 2018 → 28 Sep 2018

Conference

ConferenceMarkentag 2018
Country/TerritoryGermany
CityKoblenz
Period27/09/18 → 28/09/18

Cite this