Personal branding: A review on a contemporary phenomenon

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - Sep 2018
EventMarkentag 2018 - Koblenz, Germany
Duration: 27 Sep 201828 Sep 2018

Conference

ConferenceMarkentag 2018
CountryGermany
CityKoblenz
Period27/09/1828/09/18

Cite this

Scheidt, S., & Henseler, J. (2018). Personal branding: A review on a contemporary phenomenon. Paper presented at Markentag 2018, Koblenz, Germany.
@conference{0ea9b66ede3c4c0d884c1591ae51246f,
title = "Personal branding: A review on a contemporary phenomenon",
author = "Stefan Scheidt and J{\"o}rg Henseler",
year = "2018",
month = "9",
language = "English",
note = "Markentag 2018 ; Conference date: 27-09-2018 Through 28-09-2018",

}

Scheidt, S & Henseler, J 2018, 'Personal branding: A review on a contemporary phenomenon' Paper presented at Markentag 2018, Koblenz, Germany, 27/09/18 - 28/09/18, .

Personal branding : A review on a contemporary phenomenon. / Scheidt, Stefan ; Henseler, Jörg .

2018. Paper presented at Markentag 2018, Koblenz, Germany.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - Personal branding

T2 - A review on a contemporary phenomenon

AU - Scheidt, Stefan

AU - Henseler, Jörg

PY - 2018/9

Y1 - 2018/9

M3 - Paper

ER -

Scheidt S, Henseler J. Personal branding: A review on a contemporary phenomenon. 2018. Paper presented at Markentag 2018, Koblenz, Germany.