Personal branding: A review on a contemporary phenomenon

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - Sep 2018
EventMarkentag 2018 - Koblenz, Germany
Duration: 27 Sep 201828 Sep 2018

Conference

ConferenceMarkentag 2018
CountryGermany
CityKoblenz
Period27/09/1828/09/18

Cite this

Scheidt, S., & Henseler, J. (2018). Personal branding: A review on a contemporary phenomenon. Paper presented at Markentag 2018, Koblenz, Germany.