TY - JOUR
T1 - Personalization in the Public Sector. An inventory of organizational and user obstacles towards personalization of electronic services in the public sector
AU - Pieterson, Willem Jan
AU - Ebbers, Wolfgang E.
AU - van Dijk, Johannes A.G.M.
PY - 2007
Y1 - 2007
N2 - The public sector more and more deploys personalized e-government services. Personalization offers great opportunities to make communication more effective and efficient, to infer and predict citizens' behavior and to even influence behavior. However, some drawbacks must be considered. Important organizational barriers hinder the implementation of personalized e-government services and important user obstacles, such as access, trust, control, and privacy, have to be overcome to make fruitful use of those personalized e-government services.
AB - The public sector more and more deploys personalized e-government services. Personalization offers great opportunities to make communication more effective and efficient, to infer and predict citizens' behavior and to even influence behavior. However, some drawbacks must be considered. Important organizational barriers hinder the implementation of personalized e-government services and important user obstacles, such as access, trust, control, and privacy, have to be overcome to make fruitful use of those personalized e-government services.
KW - METIS-243771
KW - IR-59767
U2 - 10.1016/j.giq.2005.12.001
DO - 10.1016/j.giq.2005.12.001
M3 - Article
VL - 24
SP - 148
EP - 164
JO - Government information quarterly
JF - Government information quarterly
SN - 0740-624X
IS - 1
ER -