Persuading from the start: participatory development of sustainable persuasive data-driven technologies in healthcare

Julia Keizer, Nienke Beerlage-de Jong*, Nashwan al Naiemi, Lisette J.E.W.C. van Gemert-Pijnen

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

2 Citations (Scopus)
12 Downloads (Pure)


Data-driven technologies can persuade humans to optimize their behavior and context based on objective data. However, current data-driven technologies have limited persuasive powers, because of a misfit between technology, end-users and context. Neglecting end-users in the development process contributes to this misfit and to limited engagement with the to-be-developed technology. This threatens sustainable (long-term) implementation. Therefore, this paper demonstrates how a bottom-up participatory development approach can improve the persuasive design of data-driven technologies and simultaneously increase engagement of end-users to foster sustainable implementation. This is done by describing part of the development of an Audit & Feedback system for healthcare workers at a Dutch regional general hospital. The system intends to contribute to reducing antimicrobial resistance. The rationale for, questions asked at and results of a questionnaire and two focus groups are described.
Original languageEnglish
Title of host publicationPersuasive Technology. Designing for Future Change
Subtitle of host publication15th International Conference on Persuasive Technology, PERSUASIVE 2020, Aalborg, Denmark, April 20–23, 2020, Proceedings
EditorsSandra Burri Gram-Hansen, Tanja Svarre Jonasen, Cees Midden
Number of pages13
ISBN (Electronic)978-3-030-45712-9
ISBN (Print)978-3-030-45711-2
Publication statusPublished - 8 Apr 2020
Event15th International Conference on Persuasive Technology 2020 - Virtual event, Aalborg, Denmark
Duration: 20 Apr 202023 Apr 2020
Conference number: 15

Publication series

NameLecture Notes in Computer Science
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349


Conference15th International Conference on Persuasive Technology 2020
Internet address


  • Antimicrobial resistance (AMR)
  • Bottom-up
  • Data
  • Participatory development
  • 22/2 OA procedure


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