Persuasive ways to change entrance use of buildings

Johannes de Boer, Dirk K.J. Heylen, Wouter B. Teeuw

Research output: Contribution to journalArticleAcademicpeer-review

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Abstract

People tend to use the same door every time they enter and exit a building. When certain entrances are widely preferred over others, congestion can occur. This paper describes two interventions to persuade visitors to use another entrance. The first intervention used sensory deprivation (darkness), and the second used guidance paths. The first intervention on sensory deprivation had the expected outcome. This intervention resulted in an avoidance of the darkened door. The second intervention had a result contrary to the expectations; it resulted in an increased preference for the door without guidance paths.
Original languageEnglish
Pages (from-to)71-86
JournalPsychNology
Volume12
Issue number3
Publication statusPublished - 2014

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Sensory Deprivation
Darkness

Keywords

  • METIS-310274
  • IR-95558

Cite this

de Boer, J., Heylen, D. K. J., & Teeuw, W. B. (2014). Persuasive ways to change entrance use of buildings. PsychNology, 12(3), 71-86.
de Boer, Johannes ; Heylen, Dirk K.J. ; Teeuw, Wouter B. / Persuasive ways to change entrance use of buildings. In: PsychNology. 2014 ; Vol. 12, No. 3. pp. 71-86.
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de Boer, J, Heylen, DKJ & Teeuw, WB 2014, 'Persuasive ways to change entrance use of buildings' PsychNology, vol. 12, no. 3, pp. 71-86.

Persuasive ways to change entrance use of buildings. / de Boer, Johannes; Heylen, Dirk K.J.; Teeuw, Wouter B.

In: PsychNology, Vol. 12, No. 3, 2014, p. 71-86.

Research output: Contribution to journalArticleAcademicpeer-review

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AU - Heylen, Dirk K.J.

AU - Teeuw, Wouter B.

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N2 - People tend to use the same door every time they enter and exit a building. When certain entrances are widely preferred over others, congestion can occur. This paper describes two interventions to persuade visitors to use another entrance. The first intervention used sensory deprivation (darkness), and the second used guidance paths. The first intervention on sensory deprivation had the expected outcome. This intervention resulted in an avoidance of the darkened door. The second intervention had a result contrary to the expectations; it resulted in an increased preference for the door without guidance paths.

AB - People tend to use the same door every time they enter and exit a building. When certain entrances are widely preferred over others, congestion can occur. This paper describes two interventions to persuade visitors to use another entrance. The first intervention used sensory deprivation (darkness), and the second used guidance paths. The first intervention on sensory deprivation had the expected outcome. This intervention resulted in an avoidance of the darkened door. The second intervention had a result contrary to the expectations; it resulted in an increased preference for the door without guidance paths.

KW - METIS-310274

KW - IR-95558

M3 - Article

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SN - 1720-7525

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