Recent research has argued that urban policy has turned towards entrepreneurial forms of urban governance, resulting in a more fragmented and decentralized setting within which public policy is formulated and implemented. This implies that the context for public sector urban planning is also influenced by this “turn”. This article questions this “turn” by arguing that, in Sweden and in practice, forms of fragmentation and decentralization coexist with remnants of coherence and centralization. It focuses on two planning projects, one in Malmö and one in Lund. A case study approach is followed, using official documentation and expert interviews. The article indicates that public authorities and planners remain crucial in urban development projects as initiators of projects, when they bring in financial incentives or lease out the plots for development, or when they add to the project's political legitimacy and bring to the table different actors that would otherwise be less likely to join forces. It concludes by discussing how public sector urban planning is adjusting to the changes brought forward by entrepreneurial urban governance. The article contributes to the literature on how urban planning is adapting to changes in the context for urban governance.