Predicting Participation in Ultrasound Hip Screening From Message Framing

Marjon Witting, Magdalena M. Boere-Boonekamp, M.A.H. Fleuren, R.J.B. Sakkers, Maarten Joost IJzerman

Research output: Contribution to journalArticleAcademicpeer-review

4 Citations (Scopus)

Abstract

The use of ultrasound (US) screening for developmental dysplasia of the hip (DDH) is an innovation in preventive child health care in the Netherlands. What is not known is whether parents will accept this screening method and will actually participate in it. It is widely known that health behaviors can be influenced by the framing of information. The objective of this study was to examine the influence of a gain- versus loss-framed brochure on parental participation in US screening for DDH. In total, 4150 parents of infants born between August 2007 and December 2008 received either a gain-framed or a loss-framed brochure. Parents could participate in the screening when their infant was 3 months old. The participation rate in the US screening was 74.3%. In contrast to the predictions of prospect theory, the results indicated that parents who had received the gain-framed message were more likely to participate in the screening compared to parents who had received the loss-framed message. This effect may be explained by the low risk perception of parents and by the possibility that the screening was perceived as a health-affirming behavior rather than an illness-detecting behavior. To increase participation rates, it is recommended that parents be informed about the positive aspects of partaking in screening for DDH.
Original languageEnglish
Pages (from-to)186-193
Number of pages8
JournalHealth communication
Volume27
Issue number2
DOIs
Publication statusPublished - 2012

Fingerprint

Hip
Screening
parents
Parents
Ultrasonics
participation
Hip Dislocation
Pamphlets
health behavior
infant
Preventive Health Services
Illness Behavior
Health
Risk perception
Health Behavior
Child Care
Netherlands
Health care
illness
health care

Keywords

  • IR-78366
  • METIS-284095

Cite this

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title = "Predicting Participation in Ultrasound Hip Screening From Message Framing",
abstract = "The use of ultrasound (US) screening for developmental dysplasia of the hip (DDH) is an innovation in preventive child health care in the Netherlands. What is not known is whether parents will accept this screening method and will actually participate in it. It is widely known that health behaviors can be influenced by the framing of information. The objective of this study was to examine the influence of a gain- versus loss-framed brochure on parental participation in US screening for DDH. In total, 4150 parents of infants born between August 2007 and December 2008 received either a gain-framed or a loss-framed brochure. Parents could participate in the screening when their infant was 3 months old. The participation rate in the US screening was 74.3{\%}. In contrast to the predictions of prospect theory, the results indicated that parents who had received the gain-framed message were more likely to participate in the screening compared to parents who had received the loss-framed message. This effect may be explained by the low risk perception of parents and by the possibility that the screening was perceived as a health-affirming behavior rather than an illness-detecting behavior. To increase participation rates, it is recommended that parents be informed about the positive aspects of partaking in screening for DDH.",
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Predicting Participation in Ultrasound Hip Screening From Message Framing. / Witting, Marjon; Boere-Boonekamp, Magdalena M.; Fleuren, M.A.H.; Sakkers, R.J.B.; IJzerman, Maarten Joost.

In: Health communication, Vol. 27, No. 2, 2012, p. 186-193.

Research output: Contribution to journalArticleAcademicpeer-review

TY - JOUR

T1 - Predicting Participation in Ultrasound Hip Screening From Message Framing

AU - Witting, Marjon

AU - Boere-Boonekamp, Magdalena M.

AU - Fleuren, M.A.H.

AU - Sakkers, R.J.B.

AU - IJzerman, Maarten Joost

PY - 2012

Y1 - 2012

N2 - The use of ultrasound (US) screening for developmental dysplasia of the hip (DDH) is an innovation in preventive child health care in the Netherlands. What is not known is whether parents will accept this screening method and will actually participate in it. It is widely known that health behaviors can be influenced by the framing of information. The objective of this study was to examine the influence of a gain- versus loss-framed brochure on parental participation in US screening for DDH. In total, 4150 parents of infants born between August 2007 and December 2008 received either a gain-framed or a loss-framed brochure. Parents could participate in the screening when their infant was 3 months old. The participation rate in the US screening was 74.3%. In contrast to the predictions of prospect theory, the results indicated that parents who had received the gain-framed message were more likely to participate in the screening compared to parents who had received the loss-framed message. This effect may be explained by the low risk perception of parents and by the possibility that the screening was perceived as a health-affirming behavior rather than an illness-detecting behavior. To increase participation rates, it is recommended that parents be informed about the positive aspects of partaking in screening for DDH.

AB - The use of ultrasound (US) screening for developmental dysplasia of the hip (DDH) is an innovation in preventive child health care in the Netherlands. What is not known is whether parents will accept this screening method and will actually participate in it. It is widely known that health behaviors can be influenced by the framing of information. The objective of this study was to examine the influence of a gain- versus loss-framed brochure on parental participation in US screening for DDH. In total, 4150 parents of infants born between August 2007 and December 2008 received either a gain-framed or a loss-framed brochure. Parents could participate in the screening when their infant was 3 months old. The participation rate in the US screening was 74.3%. In contrast to the predictions of prospect theory, the results indicated that parents who had received the gain-framed message were more likely to participate in the screening compared to parents who had received the loss-framed message. This effect may be explained by the low risk perception of parents and by the possibility that the screening was perceived as a health-affirming behavior rather than an illness-detecting behavior. To increase participation rates, it is recommended that parents be informed about the positive aspects of partaking in screening for DDH.

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