Preferred customer theory: Benefiting from preferential treatment from suppliers through measures on buyer attractiveness and supplier satisfaction

Holger Schiele*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

5 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Theories for Purchasing, Supply Chain and Management Research
PublisherEdward Elgar
Number of pages16
ISBN (Electronic)9781839104503
ISBN (Print)9781839104497
Publication statusPublished - 13 May 2022


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