Preferred customer theory: Benefiting from preferential treatment from suppliers through measures on buyer attractiveness and supplier satisfaction

Holger Schiele

Preferred customer theory: Benefiting from preferential treatment from suppliers through measures on buyer attractiveness and supplier satisfaction

Holger Schiele^*

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Original language	English
Title of host publication	Handbook of Theories for Purchasing, Supply Chain and Management Research
Publisher	Edward Elgar
Pages	515-530
Number of pages	16
ISBN (Electronic)	9781839104503
ISBN (Print)	9781839104497
Publication status	Published - 13 May 2022

Keywords

NLA

Cite this

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Preferred customer theory: Benefiting from preferential treatment from suppliers through measures on buyer attractiveness and supplier satisfaction. / Schiele, Holger.
Handbook of Theories for Purchasing, Supply Chain and Management Research. Edward Elgar, 2022. p. 515-530.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

TY - CHAP

T1 - Preferred customer theory

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AU - Schiele, Holger

PY - 2022/5/13

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M3 - Chapter

AN - SCOPUS:85161493559

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SP - 515

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BT - Handbook of Theories for Purchasing, Supply Chain and Management Research

PB - Edward Elgar

ER -

Preferred customer theory: Benefiting from preferential treatment from suppliers through measures on buyer attractiveness and supplier satisfaction

Keywords

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