Procedural Arguments of Persuasive Games: An Elaboration Likelihood Perspective

Ruud Jacobs, Stefan Werning

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    Abstract

    The project at hand will apply analytical game design to test effects of procedural rhetoric in persuasive games on their players. An existing and previously tested persuasive game is re-created and iteratively modified to reconfigure different aspects of its procedural rhetoric, e.g. making the experience more or less mentally taxing. By designing four versions of the same game, we aim to provide insight into whether players’ ability to elaborate on a game’s message affects to which degree they are persuaded by either weak or strong procedural rhetoric, following findings in other media based on the Elaboration Likelihood Model.
    Original languageEnglish
    Number of pages1
    Publication statusUnpublished - 7 Feb 2017
    EventDiGRA.nl - Games for Change Pitching Event - Utrecht University, Utrecht, Netherlands
    Duration: 7 Feb 20177 Feb 2017

    Conference

    ConferenceDiGRA.nl - Games for Change Pitching Event
    CountryNetherlands
    CityUtrecht
    Period7/02/177/02/17

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