Product qality and product value

E.A. Smit, Horst Bender

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationAdvanced research in marketing : proceedings of the 19th Annual Conference of the European Marketing Academy
    EditorsHans Mühlbacher, Christoph Jochum
    Place of PublicationInnsbruck
    Pages1379-1382
    Number of pages4
    Publication statusPublished - 22 May 1990
    Event19th EMAC Annual Conference 1990 - University of Innsbruck, Innsbruck, Austria
    Duration: 22 May 199025 May 1990
    Conference number: 19

    Conference

    Conference19th EMAC Annual Conference 1990
    Abbreviated titleEMAC
    CountryAustria
    CityInnsbruck
    Period22/05/9025/05/90

    Keywords

    • METIS-125295

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