Product Type and Personality in Brand Relationships

Ronaldus Johannes Jan Voorn, Sabrina Hegner, Adriaan T.H. Pruyn

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

4 Citations (Scopus)
150 Downloads (Pure)
Original languageEnglish
Title of host publicationConsumer Brand Relationships
Subtitle of host publicationMeaning, Measuring, Managing
EditorsMarc Fetscherin, Tobias Heilmann
Place of PublicationLondon
PublisherPalgrave Macmillan Ltd.
Pages83-107
Number of pages273
ISBN (Electronic)978-1-137-42712-0
ISBN (Print)978-1-137-42710-6
Publication statusPublished - 7 May 2015

Cite this

Voorn, R. J. J., Hegner, S., & Pruyn, A. T. H. (2015). Product Type and Personality in Brand Relationships. In M. Fetscherin, & T. Heilmann (Eds.), Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 83-107). [4] London: Palgrave Macmillan Ltd..
Voorn, Ronaldus Johannes Jan ; Hegner, Sabrina ; Pruyn, Adriaan T.H. / Product Type and Personality in Brand Relationships. Consumer Brand Relationships: Meaning, Measuring, Managing. editor / Marc Fetscherin ; Tobias Heilmann. London : Palgrave Macmillan Ltd., 2015. pp. 83-107
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Voorn, RJJ, Hegner, S & Pruyn, ATH 2015, Product Type and Personality in Brand Relationships. in M Fetscherin & T Heilmann (eds), Consumer Brand Relationships: Meaning, Measuring, Managing., 4, Palgrave Macmillan Ltd., London, pp. 83-107.

Product Type and Personality in Brand Relationships. / Voorn, Ronaldus Johannes Jan; Hegner, Sabrina; Pruyn, Adriaan T.H.

Consumer Brand Relationships: Meaning, Measuring, Managing. ed. / Marc Fetscherin; Tobias Heilmann. London : Palgrave Macmillan Ltd., 2015. p. 83-107 4.

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

TY - CHAP

T1 - Product Type and Personality in Brand Relationships

AU - Voorn, Ronaldus Johannes Jan

AU - Hegner, Sabrina

AU - Pruyn, Adriaan T.H.

PY - 2015/5/7

Y1 - 2015/5/7

M3 - Chapter

SN - 978-1-137-42710-6

SP - 83

EP - 107

BT - Consumer Brand Relationships

A2 - Fetscherin, Marc

A2 - Heilmann, Tobias

PB - Palgrave Macmillan Ltd.

CY - London

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Voorn RJJ, Hegner S, Pruyn ATH. Product Type and Personality in Brand Relationships. In Fetscherin M, Heilmann T, editors, Consumer Brand Relationships: Meaning, Measuring, Managing. London: Palgrave Macmillan Ltd. 2015. p. 83-107. 4