Product Type and Personality in Brand Relationships

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

5 Citations (Scopus)
220 Downloads (Pure)
Original languageEnglish
Title of host publicationConsumer Brand Relationships
Subtitle of host publicationMeaning, Measuring, Managing
EditorsMarc Fetscherin, Tobias Heilmann
Place of PublicationLondon
PublisherPalgrave Macmillan Ltd.
Number of pages273
ISBN (Electronic)978-1-137-42712-0
ISBN (Print)978-1-137-42710-6
Publication statusPublished - 7 May 2015

Cite this

Voorn, R. J. J., Hegner, S., & Pruyn, A. T. H. (2015). Product Type and Personality in Brand Relationships. In M. Fetscherin, & T. Heilmann (Eds.), Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 83-107). [4] London: Palgrave Macmillan Ltd..