| Original language | English |
|---|---|
| Title of host publication | Consumer Brand Relationships |
| Subtitle of host publication | Meaning, Measuring, Managing |
| Editors | Marc Fetscherin, Tobias Heilmann |
| Place of Publication | London |
| Publisher | Palgrave Macmillan |
| Pages | 83-107 |
| Number of pages | 273 |
| ISBN (Electronic) | 978-1-137-42712-0 |
| ISBN (Print) | 978-1-137-42710-6 |
| Publication status | Published - 7 May 2015 |
Product Type and Personality in Brand Relationships
- Ronaldus Johannes Jan Voorn
- , Sabrina Hegner
- , Adriaan T.H. Pruyn
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
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