Product Type and Personality in Brand Relationships

Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

5 Citations (Scopus)
220 Downloads (Pure)
Original languageEnglish
Title of host publicationConsumer Brand Relationships
Subtitle of host publicationMeaning, Measuring, Managing
EditorsMarc Fetscherin, Tobias Heilmann
Place of PublicationLondon
PublisherPalgrave Macmillan Ltd.
Pages83-107
Number of pages273
ISBN (Electronic)978-1-137-42712-0
ISBN (Print)978-1-137-42710-6
Publication statusPublished - 7 May 2015

Cite this

Voorn, R. J. J., Hegner, S., & Pruyn, A. T. H. (2015). Product Type and Personality in Brand Relationships. In M. Fetscherin, & T. Heilmann (Eds.), Consumer Brand Relationships: Meaning, Measuring, Managing (pp. 83-107). [4] London: Palgrave Macmillan Ltd..