In innovation projects, three sub-processes have to evolue concurrently. These are problem solving, to bring about a new product or process; internal innovation diffusion, to disseminate information and engender a positive attitude towards new developments; and change in the organization so that it may function successfully with new products or processes. The characteristics of these sub-processes and a need for special roles relating to them were suggested by a study of the innovation processes in small companies. A case history shows the possible use of the processes and roles indicated above to manage innovation projects.
Original language | English |
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Pages (from-to) | 269-278 |
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Journal | Technovation |
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Volume | 4 |
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Issue number | 4 |
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DOIs | |
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Publication status | Published - 1986 |
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