Projective techniques for brand image research. Two personification-based methods explored

Anouk Hofstede, Joris Jasper van Hoof, Natascha Walenberg, Menno D.T. de Jong

    Research output: Contribution to journalArticleAcademicpeer-review

    62 Citations (Scopus)
    Original languageUndefined
    Pages (from-to)300-309
    Number of pages10
    JournalQualitative market research
    Volume10
    Issue number3
    Publication statusPublished - 2007

    Keywords

    • METIS-241433

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