Projective techniques for brand image research. Two personification-based methods explored

Anouk Hofstede, Joris Jasper van Hoof, Natascha Walenberg, Menno D.T. de Jong

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined
Pages (from-to)	300-309
Number of pages	10
Journal	Qualitative market research
Volume	10
Issue number	3
Publication status	Published - 2007

Keywords

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title = "Projective techniques for brand image research. Two personification-based methods explored",

keywords = "METIS-241433",

author = "Anouk Hofstede and {van Hoof}, {Joris Jasper} and Natascha Walenberg and {de Jong}, {Menno D.T.}",

note = "31/10 Tijdschrift Qualititative Market Research: An International Journal aangevraagd bij bibliotheek ",

year = "2007",

language = "Undefined",

volume = "10",

pages = "300--309",

journal = "Qualitative market research",

issn = "1352-2752",

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number = "3",

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TY - JOUR

T1 - Projective techniques for brand image research. Two personification-based methods explored

AU - Hofstede, Anouk

AU - van Hoof, Joris Jasper

AU - Walenberg, Natascha

AU - de Jong, Menno D.T.

N1 - 31/10 Tijdschrift Qualititative Market Research: An International Journal aangevraagd bij bibliotheek

PY - 2007

Y1 - 2007

KW - METIS-241433

M3 - Article

VL - 10

SP - 300

EP - 309

JO - Qualitative market research

JF - Qualitative market research

SN - 1352-2752

IS - 3

ER -