Qualitative case study research: The case of a PhD research project on organising and managing new product development systems

Discusses methodological aspects of case study research and qualitative data collection and analysis. Discusses the choice of a research strategy and data collection and analysis methods according to theory as well as the arguments which lead to qualitative case research. Suggests steps in research processes according to different authors and considers in more detail the theory and practice of each of these steps (case study design; preparing for data collection; conducting case studies; analysing data; and reporting). Concludes that carrying out qualitative case study research, in the author's experience, is first and foremost a matter of learning by doing.