Quality, Counterfeits and Strategy in the Fashion Industry

Brian Hilton; Chong Ju Choi; Carla Millar

doi:10.1057/palgrave.sj.8340065

Quality, Counterfeits and Strategy in the Fashion Industry

Brian Hilton, Chong Ju Choi, Carla Millar

Research output: Contribution to journal › Article › Academic › peer-review

Abstract

One of the greatest problems facing luxury goods firms in a globalizing market is that of counterfeiting and the enforcement of intellectual property rights. The purpose of this paper is to analyze the factors involved in this problem and how in the luxury goods industries fashion is at once a mechanism to counteract counterfeiting and an encouragement to it.

Original language	English
Pages (from-to)	53-70
Number of pages	18
Journal	Security Journal
Volume	13
DOIs	https://doi.org/10.1057/palgrave.sj.8340065
Publication status	Published - 1 Oct 2000

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10.1057/palgrave.sj.8340065

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title = "Quality, Counterfeits and Strategy in the Fashion Industry",

abstract = "One of the greatest problems facing luxury goods firms in a globalizing market is that of counterfeiting and the enforcement of intellectual property rights. The purpose of this paper is to analyze the factors involved in this problem and how in the luxury goods industries fashion is at once a mechanism to counteract counterfeiting and an encouragement to it.",

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Quality, Counterfeits and Strategy in the Fashion Industry

Abstract

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