Quality, Counterfeits and Strategy in the Fashion Industry

Brian Hilton, Chong Ju Choi, Carla Millar

    Research output: Contribution to journalArticleAcademicpeer-review

    Abstract

    One of the greatest problems facing luxury goods firms in a globalizing market is that of counterfeiting and the enforcement of intellectual property rights. The purpose of this paper is to analyze the factors involved in this problem and how in the luxury goods industries fashion is at once a mechanism to counteract counterfeiting and an encouragement to it.
    Original languageEnglish
    Pages (from-to)53-70
    Number of pages18
    JournalSecurity Journal
    Volume13
    DOIs
    Publication statusPublished - 1 Oct 2000

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