Conventional design practices regard gender as a given precondition defined by femininity and masculinity. To shift these strategies to include non-heteronormative or queer users, queer theory served as a source of inspiration as well as user sensitive design techniques. As a result, a co-design workshop was developed and executed. Participants supported claims that gender scripts in designed artefacts uphold gender norms. The practice did not specify a definition of a queer design style. However, the co-design practice opened up the design process to non-normative gender scripts by unmasking binary gender dichotomies in industrial design.
|Number of pages||15|
|Publication status||Published - 21 Jun 2019|
|Event||Academy for Design Innovation Management Conference 2019: Research perspectives in the era of Transformations - Loughborough University, London, United Kingdom|
Duration: 19 Jun 2019 → 21 Jun 2019
|Conference||Academy for Design Innovation Management Conference 2019|
|Abbreviated title||ADIM 2019|
|Period||19/06/19 → 21/06/19|
- Design Practice
- Gender Normativity
- Queer Theory
- Participatory design
- Gender Design
- Design Research
- brand identity
Denz, S., & Eggink, W. (2019). Queer-Sensible Designing: Challenging Normative Gender through an Industrial Design Practice. Paper presented at Academy for Design Innovation Management Conference 2019, London, United Kingdom.