Questioning Our Attitudes and Feelings Towards Persuasive Technology

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

Abstract

Definitions regarding Persuasive Technology are often introduced with the accompanying remark: without using coercion and deception. For this position paper, we investigated, evaluated, and discussed the term Persuasive Technology and its connotations. We investigated whether Persuasive Technology is perceived with negative connotations such as coercive and deceptive, and, how in comparison, similar labels (such as Behavior Change Support System and Digital Behavior Change Intervention) were perceived. We conducted an online survey where participants (N = 488) rated their attitude towards these systems in the context of a system description, indicated to what extent they agreed with 10 descriptors (such as, manipulative, motivating, or supportive) in the context of a system description, and whether this system in general, is at risk of being perceived as coercive, manipulative, deceptive, or propagandistic. We found that when considering risks of systems in general, labeling them as PT results in them being perceived significantly more forceful than all other labels, and switching the labeling of a system to Digital Behavior Change Intervention results in them being perceived significantly more captivating compared to a neutral system label. The findings suggest that when choosing labels to use for technology or systems it is essential to consider the impact labels can have on how the system or technology is perceived, regardless of the actual function of the system. These findings are relevant for the field of Persuasive Technology and the Persuasive Technology conference specifically. This paper is meant to spark further discussion in the field and at the conference.
Original languageEnglish
Title of host publicationPersuasive Technology: Development of Persuasive and Behavior Change Support Systems
Subtitle of host publication14th International Conference, PERSUASIVE 2019, Limassol, Cyprus, April 9–11, 2019, Proceedings
EditorsHarri Oinas-Kukkonen, Khin Than Win, Evangelos Karapanos, Pasi Karppinen, Eleni Kyza
Place of PublicationCham, Switzerland
PublisherSpringer
Pages3-15
ISBN (Electronic)978-3-030-17287-9
ISBN (Print)978-3-030-17286-2
DOIs
Publication statusPublished - 2019
Event14th International Conference on Persuasive Technology, PERSUASIVE 2019 - Atlantica Miramare Beach Hotel, Limassol, Cyprus
Duration: 9 Apr 201911 Apr 2019
Conference number: 14
https://www.persuasive2019.org/

Publication series

NameLecture Notes in Computer Science
PublisherSpringer
Volume11433

Conference

Conference14th International Conference on Persuasive Technology, PERSUASIVE 2019
Abbreviated titlePERSUASIVE 2019
CountryCyprus
CityLimassol
Period9/04/1911/04/19
Internet address

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van Delden, R., de Vries, R. A. J., & Heylen, D. K. J. (2019). Questioning Our Attitudes and Feelings Towards Persuasive Technology. In H. Oinas-Kukkonen, K. Than Win, E. Karapanos, P. Karppinen, & E. Kyza (Eds.), Persuasive Technology: Development of Persuasive and Behavior Change Support Systems: 14th International Conference, PERSUASIVE 2019, Limassol, Cyprus, April 9–11, 2019, Proceedings (pp. 3-15). (Lecture Notes in Computer Science ; Vol. 11433). Cham, Switzerland: Springer. https://doi.org/10.1007/978-3-030-17287-9_1
van Delden, Robby ; de Vries, Roelof Anne Jelle ; Heylen, Dirk K.J. / Questioning Our Attitudes and Feelings Towards Persuasive Technology. Persuasive Technology: Development of Persuasive and Behavior Change Support Systems: 14th International Conference, PERSUASIVE 2019, Limassol, Cyprus, April 9–11, 2019, Proceedings. editor / Harri Oinas-Kukkonen ; Khin Than Win ; Evangelos Karapanos ; Pasi Karppinen ; Eleni Kyza. Cham, Switzerland : Springer, 2019. pp. 3-15 (Lecture Notes in Computer Science ).
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abstract = "Definitions regarding Persuasive Technology are often introduced with the accompanying remark: without using coercion and deception. For this position paper, we investigated, evaluated, and discussed the term Persuasive Technology and its connotations. We investigated whether Persuasive Technology is perceived with negative connotations such as coercive and deceptive, and, how in comparison, similar labels (such as Behavior Change Support System and Digital Behavior Change Intervention) were perceived. We conducted an online survey where participants (N = 488) rated their attitude towards these systems in the context of a system description, indicated to what extent they agreed with 10 descriptors (such as, manipulative, motivating, or supportive) in the context of a system description, and whether this system in general, is at risk of being perceived as coercive, manipulative, deceptive, or propagandistic. We found that when considering risks of systems in general, labeling them as PT results in them being perceived significantly more forceful than all other labels, and switching the labeling of a system to Digital Behavior Change Intervention results in them being perceived significantly more captivating compared to a neutral system label. The findings suggest that when choosing labels to use for technology or systems it is essential to consider the impact labels can have on how the system or technology is perceived, regardless of the actual function of the system. These findings are relevant for the field of Persuasive Technology and the Persuasive Technology conference specifically. This paper is meant to spark further discussion in the field and at the conference.",
author = "{van Delden}, Robby and {de Vries}, {Roelof Anne Jelle} and Heylen, {Dirk K.J.}",
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van Delden, R, de Vries, RAJ & Heylen, DKJ 2019, Questioning Our Attitudes and Feelings Towards Persuasive Technology. in H Oinas-Kukkonen, K Than Win, E Karapanos, P Karppinen & E Kyza (eds), Persuasive Technology: Development of Persuasive and Behavior Change Support Systems: 14th International Conference, PERSUASIVE 2019, Limassol, Cyprus, April 9–11, 2019, Proceedings. Lecture Notes in Computer Science , vol. 11433, Springer, Cham, Switzerland, pp. 3-15, 14th International Conference on Persuasive Technology, PERSUASIVE 2019, Limassol, Cyprus, 9/04/19. https://doi.org/10.1007/978-3-030-17287-9_1

Questioning Our Attitudes and Feelings Towards Persuasive Technology. / van Delden, Robby; de Vries, Roelof Anne Jelle; Heylen, Dirk K.J.

Persuasive Technology: Development of Persuasive and Behavior Change Support Systems: 14th International Conference, PERSUASIVE 2019, Limassol, Cyprus, April 9–11, 2019, Proceedings. ed. / Harri Oinas-Kukkonen; Khin Than Win; Evangelos Karapanos; Pasi Karppinen; Eleni Kyza. Cham, Switzerland : Springer, 2019. p. 3-15 (Lecture Notes in Computer Science ; Vol. 11433).

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

TY - GEN

T1 - Questioning Our Attitudes and Feelings Towards Persuasive Technology

AU - van Delden, Robby

AU - de Vries, Roelof Anne Jelle

AU - Heylen, Dirk K.J.

PY - 2019

Y1 - 2019

N2 - Definitions regarding Persuasive Technology are often introduced with the accompanying remark: without using coercion and deception. For this position paper, we investigated, evaluated, and discussed the term Persuasive Technology and its connotations. We investigated whether Persuasive Technology is perceived with negative connotations such as coercive and deceptive, and, how in comparison, similar labels (such as Behavior Change Support System and Digital Behavior Change Intervention) were perceived. We conducted an online survey where participants (N = 488) rated their attitude towards these systems in the context of a system description, indicated to what extent they agreed with 10 descriptors (such as, manipulative, motivating, or supportive) in the context of a system description, and whether this system in general, is at risk of being perceived as coercive, manipulative, deceptive, or propagandistic. We found that when considering risks of systems in general, labeling them as PT results in them being perceived significantly more forceful than all other labels, and switching the labeling of a system to Digital Behavior Change Intervention results in them being perceived significantly more captivating compared to a neutral system label. The findings suggest that when choosing labels to use for technology or systems it is essential to consider the impact labels can have on how the system or technology is perceived, regardless of the actual function of the system. These findings are relevant for the field of Persuasive Technology and the Persuasive Technology conference specifically. This paper is meant to spark further discussion in the field and at the conference.

AB - Definitions regarding Persuasive Technology are often introduced with the accompanying remark: without using coercion and deception. For this position paper, we investigated, evaluated, and discussed the term Persuasive Technology and its connotations. We investigated whether Persuasive Technology is perceived with negative connotations such as coercive and deceptive, and, how in comparison, similar labels (such as Behavior Change Support System and Digital Behavior Change Intervention) were perceived. We conducted an online survey where participants (N = 488) rated their attitude towards these systems in the context of a system description, indicated to what extent they agreed with 10 descriptors (such as, manipulative, motivating, or supportive) in the context of a system description, and whether this system in general, is at risk of being perceived as coercive, manipulative, deceptive, or propagandistic. We found that when considering risks of systems in general, labeling them as PT results in them being perceived significantly more forceful than all other labels, and switching the labeling of a system to Digital Behavior Change Intervention results in them being perceived significantly more captivating compared to a neutral system label. The findings suggest that when choosing labels to use for technology or systems it is essential to consider the impact labels can have on how the system or technology is perceived, regardless of the actual function of the system. These findings are relevant for the field of Persuasive Technology and the Persuasive Technology conference specifically. This paper is meant to spark further discussion in the field and at the conference.

U2 - 10.1007/978-3-030-17287-9_1

DO - 10.1007/978-3-030-17287-9_1

M3 - Conference contribution

SN - 978-3-030-17286-2

T3 - Lecture Notes in Computer Science

SP - 3

EP - 15

BT - Persuasive Technology: Development of Persuasive and Behavior Change Support Systems

A2 - Oinas-Kukkonen, Harri

A2 - Than Win, Khin

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A2 - Kyza, Eleni

PB - Springer

CY - Cham, Switzerland

ER -

van Delden R, de Vries RAJ, Heylen DKJ. Questioning Our Attitudes and Feelings Towards Persuasive Technology. In Oinas-Kukkonen H, Than Win K, Karapanos E, Karppinen P, Kyza E, editors, Persuasive Technology: Development of Persuasive and Behavior Change Support Systems: 14th International Conference, PERSUASIVE 2019, Limassol, Cyprus, April 9–11, 2019, Proceedings. Cham, Switzerland: Springer. 2019. p. 3-15. (Lecture Notes in Computer Science ). https://doi.org/10.1007/978-3-030-17287-9_1