Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference

Marieke Haan, Yfke P. Ongena, Kees Aarts

Research output: Contribution to journalArticleAcademicpeer-review

3 Citations (Scopus)
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Abstract

This study assesses the effect of response-mode choices on response rates, and responsemode preferences of hard-to-survey populations: young adults, full-time workers, big city inhabitants, and non-Western immigrants. Using address-based sampling, a stratified sample of 3,496 households was selected. The first group of sample members was contacted face to face and could choose between a CAPI and web response mode. The second group, contacted by telephone, could choose between CATI and web. The third group, contacted by telephone, was randomly allocated to a response mode. Our address-based sampling technique was successful in reaching most of the hard-to-survey groups. Insufficient numbers of non- Western immigrants were reached; therefore this group was excluded from our analyses. In our mixed-effect models, no significant effects on the willingness to participate were found for mode choice. We found that full-time workers and young adults were significantly more likely to choose web over CAPI when contacted face to face.
Original languageEnglish
Pages (from-to)355-379
JournalJournal of official statistics
Volume30
Issue number2
DOIs
Publication statusPublished - 2014

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Keywords

  • METIS-303630
  • IR-91078

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Haan, Marieke ; Ongena, Yfke P. ; Aarts, Kees. / Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference. In: Journal of official statistics. 2014 ; Vol. 30, No. 2. pp. 355-379.
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Reaching Hard-to-Survey Populations: Mode Choice and Mode Preference. / Haan, Marieke; Ongena, Yfke P.; Aarts, Kees.

In: Journal of official statistics, Vol. 30, No. 2, 2014, p. 355-379.

Research output: Contribution to journalArticleAcademicpeer-review

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AB - This study assesses the effect of response-mode choices on response rates, and responsemode preferences of hard-to-survey populations: young adults, full-time workers, big city inhabitants, and non-Western immigrants. Using address-based sampling, a stratified sample of 3,496 households was selected. The first group of sample members was contacted face to face and could choose between a CAPI and web response mode. The second group, contacted by telephone, could choose between CATI and web. The third group, contacted by telephone, was randomly allocated to a response mode. Our address-based sampling technique was successful in reaching most of the hard-to-survey groups. Insufficient numbers of non- Western immigrants were reached; therefore this group was excluded from our analyses. In our mixed-effect models, no significant effects on the willingness to participate were found for mode choice. We found that full-time workers and young adults were significantly more likely to choose web over CAPI when contacted face to face.

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