A large and heterogeneous literature, with competing and overlapping definitions, that is manifestly dated and inappropriate to contemporary digital consumer services, is impeding progress in digital services research. This conceptual paper offers of this discourse. We propose and outline methodological approaches for reconceptualising digital services and outcomes.
|Name||Advances in Consumer Research|
|Publisher||Association for Consumer Research|
|Conference||North American Conference of the Association for Consumer Research (ACR) 2014|
|Period||23/10/14 → 26/10/14|