Reducing social desirability bias through item randomized response: An application to measure underreported desires

M.G. de Jong, F.G.M. Pieters, Gerardus J.A. Fox

    Research output: Contribution to journalArticleAcademicpeer-review

    75 Citations (Scopus)
    Original languageEnglish
    Pages (from-to)14-27
    JournalJournal of marketing research
    Volume47
    Publication statusPublished - 2010

    Keywords

    • METIS-272613

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