Reducing social desirability bias through item randomized response: An application to measure underreported desires

M.G. de Jong, F.G.M. Pieters, Gerardus J.A. Fox

Research output: Contribution to journal › Article › Academic › peer-review

Original language	English
Pages (from-to)	14-27
Journal	Journal of marketing research
Volume	47
Publication status	Published - 2010

Keywords

@article{afb30c0fb30943f685476e30118a6a1a,

title = "Reducing social desirability bias through item randomized response: An application to measure underreported desires",

keywords = "METIS-272613",

author = "{de Jong}, M.G. and F.G.M. Pieters and Fox, {Gerardus J.A.}",

year = "2010",

language = "English",

volume = "47",

pages = "14--27",

journal = "Journal of marketing research",

issn = "0022-2437",

publisher = "American Marketing Association",

}