Report on consumer segmentation in relation to preferences for use of communication channels

M. Kuttschreuter; Marie-Susanne Dieudonnée Hilverda; A. Regan; J. Barnett

Report on consumer segmentation in relation to preferences for use of communication channels

M. Kuttschreuter, Marie-Susanne Dieudonnée Hilverda, A. Regan, J. Barnett

Research output: Book/Report › Report › Professional

Original language	Undefined
Place of Publication	Enschede
Publisher	University of Twente
Publication status	Published - 2013

Publication series

Name
Publisher	University of Twente

Keywords

METIS-298942
IR-87850

Cite this

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title = "Report on consumer segmentation in relation to preferences for use of communication channels",

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author = "M. Kuttschreuter and Hilverda, {Marie-Susanne Dieudonn{\'e}e} and A. Regan and J. Barnett",

note = "Report to the European Commission on the FoodRisC project: FP7-KBBE-2009-3 Food Risk Communication - Perceptions and communica¬tion of food risks/benefits across Europe: development of effective communication strategies (deliverable 4.2). ",

year = "2013",

language = "Undefined",

publisher = "University of Twente",

address = "Netherlands",

}

TY - BOOK

T1 - Report on consumer segmentation in relation to preferences for use of communication channels

AU - Kuttschreuter, M.

AU - Hilverda, Marie-Susanne Dieudonnée

AU - Regan, A.

AU - Barnett, J.

N1 - Report to the European Commission on the FoodRisC project: FP7-KBBE-2009-3 Food Risk Communication - Perceptions and communica¬tion of food risks/benefits across Europe: development of effective communication strategies (deliverable 4.2).

PY - 2013

Y1 - 2013

KW - METIS-298942

KW - IR-87850

M3 - Report

BT - Report on consumer segmentation in relation to preferences for use of communication channels

PB - University of Twente

CY - Enschede

ER -