Report on consumer segmentation in relation to preferences for use of communication channels

Margôt Kuttschreuter; Femke Hilverda; Áine Regan; Julie Barnett

Report on consumer segmentation in relation to preferences for use of communication channels

Margôt Kuttschreuter, Femke Hilverda, Áine Regan, Julie Barnett

Research output: Book/Report › Report › Professional

Original language	English
Place of Publication	Enschede
Publisher	University of Twente
Publication status	Published - 2013

Cite this

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title = "Report on consumer segmentation in relation to preferences for use of communication channels",

author = "Marg{\^o}t Kuttschreuter and Femke Hilverda and {\'A}ine Regan and Julie Barnett",

note = "Report to the European Commission on the FoodRisC project: FP7-KBBE-2009-3 Food Risk Communication - Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies (deliverable 4.2). ",

year = "2013",

language = "English",

publisher = "University of Twente",

address = "Netherlands",

}

TY - BOOK

T1 - Report on consumer segmentation in relation to preferences for use of communication channels

AU - Kuttschreuter, Margôt

AU - Hilverda, Femke

AU - Regan, Áine

AU - Barnett, Julie

N1 - Report to the European Commission on the FoodRisC project: FP7-KBBE-2009-3 Food Risk Communication - Perceptions and communication of food risks/benefits across Europe: development of effective communication strategies (deliverable 4.2).

PY - 2013

Y1 - 2013

M3 - Report

BT - Report on consumer segmentation in relation to preferences for use of communication channels

PB - University of Twente

CY - Enschede

ER -