@inproceedings{dce3c65314114b9687a1bd7949bfa078,
title = "Responses to Online Behavioral Advertising Disclosures: Effects of Source Integrity and Perceived Hypocrisy on Advertising Effectiveness",
abstract = "This study demonstrates that for a less trusted social media platform, the effects of Online Behavioral Advertising Disclosures (OBADs) on ad effectiveness depend on perceived integrity of the OBAD{\textquoteright}s source. A trust-cue effect occurs, such that experienced vulnerability as a result of personalized advertising decreases when an OBAD is placed by a trustworthy third-party. Hence, rather than warning individuals on the risks of OBA, such disclosure might rather serve as heuristic cues that decreases perceptions of vulnerability, and subsequently increase willingness to click on a personalized ad.",
keywords = "advertising, hypocrisy, Personalization, resistance to persuasion, facebook, trust",
author = "{van Ooijen}, Iris",
year = "2018",
language = "English",
volume = "46",
series = "Advances in Consumer Research",
publisher = "Association for Consumer Research (ACR)",
booktitle = "Advances in Consumer Research",
address = "United States",
}