Rest in peace? Brand-induced mortality salience and consumer behavior

M.L. Fransen, B.M. Fennis, Adriaan T.H. Pruyn, Enny Das

Research output: Contribution to journalArticleAcademicpeer-review

66 Citations (Scopus)
29 Downloads (Pure)

Fingerprint

Dive into the research topics of 'Rest in peace? Brand-induced mortality salience and consumer behavior'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance

Psychology