@inbook{3a44eba601404e45aa3b84794b0b6e26,
title = "Rethinking Mass Communication Theories in the Internet Era",
keywords = "METIS-290608",
author = "Bruce Mutsvairo and Louis Klamroth and Simon Columbus",
year = "2012",
doi = "10.4018/978-1-4666-134-5.ch019",
language = "English",
isbn = "9781466601345",
pages = "345--356",
editor = "N. Ekekwe and N. Islam",
booktitle = "Disruptive Technologies, Innovation and Global Redesign: Emerging Implications",
publisher = "IGI Global",
address = "United States",
}