Review of Theoretical Models and Limitations of Social Commerce Adoption Literature

Prianka Sarker, Hatice Kizgin, Nripendra P. Rana*, Yogesh K. Dwivedi

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

4 Citations (Scopus)

Abstract

Social commerce is emerging as an important platform in e-commerce. It brings people to the comfort zone to buying and selling product that they cannot reach physically. The purpose of this research is to review the empirical research on social commerce published between 2012 to 2019. The paper mainly reviews the theories and models used in this area and limitations acknowledged by studies in social commerce area. The findings indicated that TAM, social support theory and S-O-R model are some of the most frequently used models. Also, use of biased sample, limited factors and cross-sectional studies are some of the most common limitations used across majority of studies.

Original languageEnglish
Title of host publicationDigital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings
EditorsIlias O. Pappas, Ilias O. Pappas, John Krogstie, Letizia Jaccheri, Patrick Mikalef, Yogesh K. Dwivedi, Matti Mäntymäki
PublisherSpringer
Pages3-12
Number of pages10
ISBN (Print)9783030293734
DOIs
Publication statusPublished - 2019
Externally publishedYes
Event18th IFIP Conference on e-Business, e-Services, and e-Society, I3E 2019 - Trondheim, Norway
Duration: 18 Sep 201920 Sep 2019
Conference number: 18
https://www.i3e2019.com/

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume11701 LNCS
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Conference18th IFIP Conference on e-Business, e-Services, and e-Society, I3E 2019
Abbreviated titleI3E 2019
Country/TerritoryNorway
CityTrondheim
Period18/09/1920/09/19
Internet address

Keywords

  • Literature review
  • Social commerce
  • TAM

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