Review of Theoretical Models and Limitations of Social Commerce Adoption Literature

Prianka Sarker; Hatice Kizgin; Nripendra P. Rana; Yogesh K. Dwivedi

doi:10.1007/978-3-030-29374-1_1

Review of Theoretical Models and Limitations of Social Commerce Adoption Literature

Prianka Sarker, Hatice Kizgin, Nripendra P. Rana^*, Yogesh K. Dwivedi

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

12 Citations (Scopus)

Abstract

Social commerce is emerging as an important platform in e-commerce. It brings people to the comfort zone to buying and selling product that they cannot reach physically. The purpose of this research is to review the empirical research on social commerce published between 2012 to 2019. The paper mainly reviews the theories and models used in this area and limitations acknowledged by studies in social commerce area. The findings indicated that TAM, social support theory and S-O-R model are some of the most frequently used models. Also, use of biased sample, limited factors and cross-sectional studies are some of the most common limitations used across majority of studies.

Original language	English
Title of host publication	Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings
Editors	Ilias O. Pappas, Ilias O. Pappas, John Krogstie, Letizia Jaccheri, Patrick Mikalef, Yogesh K. Dwivedi, Matti Mäntymäki
Publisher	Springer
Pages	3-12
Number of pages	10
ISBN (Print)	9783030293734
DOIs	https://doi.org/10.1007/978-3-030-29374-1_1
Publication status	Published - 2019
Externally published	Yes
Event	18th IFIP Conference on e-Business, e-Services, and e-Society, I3E 2019 - Trondheim, Norway Duration: 18 Sept 2019 → 20 Sept 2019 Conference number: 18 https://www.i3e2019.com/

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	11701 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	18th IFIP Conference on e-Business, e-Services, and e-Society, I3E 2019
Abbreviated title	I3E 2019
Country/Territory	Norway
City	Trondheim
Period	18/09/19 → 20/09/19
Internet address	https://www.i3e2019.com/

Keywords

Literature review
Social commerce
TAM

Access to Document

10.1007/978-3-030-29374-1_1

Cite this

Sarker, P., Kizgin, H., Rana, N. P., & Dwivedi, Y. K. (2019). Review of Theoretical Models and Limitations of Social Commerce Adoption Literature. In I. O. Pappas, I. O. Pappas, J. Krogstie, L. Jaccheri, P. Mikalef, Y. K. Dwivedi, & M. Mäntymäki (Eds.), Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings (pp. 3-12). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11701 LNCS). Springer. https://doi.org/10.1007/978-3-030-29374-1_1

Sarker, Prianka ; Kizgin, Hatice ; Rana, Nripendra P. et al. / Review of Theoretical Models and Limitations of Social Commerce Adoption Literature. Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. editor / Ilias O. Pappas ; Ilias O. Pappas ; John Krogstie ; Letizia Jaccheri ; Patrick Mikalef ; Yogesh K. Dwivedi ; Matti Mäntymäki. Springer, 2019. pp. 3-12 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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abstract = "Social commerce is emerging as an important platform in e-commerce. It brings people to the comfort zone to buying and selling product that they cannot reach physically. The purpose of this research is to review the empirical research on social commerce published between 2012 to 2019. The paper mainly reviews the theories and models used in this area and limitations acknowledged by studies in social commerce area. The findings indicated that TAM, social support theory and S-O-R model are some of the most frequently used models. Also, use of biased sample, limited factors and cross-sectional studies are some of the most common limitations used across majority of studies.",

keywords = "Literature review, Social commerce, TAM",

author = "Prianka Sarker and Hatice Kizgin and Rana, {Nripendra P.} and Dwivedi, {Yogesh K.}",

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booktitle = "Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings",

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Sarker, P, Kizgin, H, Rana, NP & Dwivedi, YK 2019, Review of Theoretical Models and Limitations of Social Commerce Adoption Literature. in IO Pappas, IO Pappas, J Krogstie, L Jaccheri, P Mikalef, YK Dwivedi & M Mäntymäki (eds), Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 11701 LNCS, Springer, pp. 3-12, 18th IFIP Conference on e-Business, e-Services, and e-Society, I3E 2019, Trondheim, Norway, 18/09/19. https://doi.org/10.1007/978-3-030-29374-1_1

Review of Theoretical Models and Limitations of Social Commerce Adoption Literature. / Sarker, Prianka; Kizgin, Hatice; Rana, Nripendra P. et al.
Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. ed. / Ilias O. Pappas; Ilias O. Pappas; John Krogstie; Letizia Jaccheri; Patrick Mikalef; Yogesh K. Dwivedi; Matti Mäntymäki. Springer, 2019. p. 3-12 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 11701 LNCS).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

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AB - Social commerce is emerging as an important platform in e-commerce. It brings people to the comfort zone to buying and selling product that they cannot reach physically. The purpose of this research is to review the empirical research on social commerce published between 2012 to 2019. The paper mainly reviews the theories and models used in this area and limitations acknowledged by studies in social commerce area. The findings indicated that TAM, social support theory and S-O-R model are some of the most frequently used models. Also, use of biased sample, limited factors and cross-sectional studies are some of the most common limitations used across majority of studies.

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PB - Springer

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Sarker P, Kizgin H, Rana NP, Dwivedi YK. Review of Theoretical Models and Limitations of Social Commerce Adoption Literature. In Pappas IO, Pappas IO, Krogstie J, Jaccheri L, Mikalef P, Dwivedi YK, Mäntymäki M, editors, Digital Transformation for a Sustainable Society in the 21st Century - 18th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2019, Proceedings. Springer. 2019. p. 3-12. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-030-29374-1_1

Review of Theoretical Models and Limitations of Social Commerce Adoption Literature

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