Reviewer of the European Edition: "Marketing" (Dibb, Simkin, Pride and Ferrell)

E.A. Smit

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	Undefined
Title of host publication	Marketing: Concepts and Strategies (2nd European edition), Houghton Mifflin
Place of Publication	Boston
Pages	-
Publication status	Published - 6 Mar 1994

Keywords

@inproceedings{d667e7021cea405f93ded4d4d4dcd6d4,

title = "Reviewer of the European Edition: {"}Marketing{"} (Dibb, Simkin, Pride and Ferrell)",

keywords = "METIS-125290",

author = "E.A. Smit",

year = "1994",

month = mar,

day = "6",

language = "Undefined",

isbn = "0-395-66928-6",

pages = "--",

booktitle = "Marketing: Concepts and Strategies (2nd European edition), Houghton Mifflin",

}