Revisiting the malleable self: Brand effects on consumer self-perceptions of personality traits.

B.M. Fennis, Adriaan T.H. Pruyn, M. Maasland

    Research output: Contribution to journalArticleAcademicpeer-review

    Original languageUndefined
    Pages (from-to)371-377
    JournalAdvances in consumer research
    Volume32
    Publication statusPublished - 2005

    Keywords

    • METIS-228401

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