Revisiting the malleable self: Brand effects on consumer self-perceptions of personality traits.

B.M. Fennis, Adriaan T.H. Pruyn, M. Maasland

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined
Pages (from-to)	371-377
Journal	Advances in consumer research
Volume	32
Publication status	Published - 2005

Keywords

@article{64736c35d91843aabd5da3728703bf1a,

title = "Revisiting the malleable self: Brand effects on consumer self-perceptions of personality traits.",

keywords = "METIS-228401",

author = "B.M. Fennis and Pruyn, \{Adriaan T.H.\} and M. Maasland",

year = "2005",

language = "Undefined",

volume = "32",

pages = "371--377",

journal = "Advances in consumer research",

issn = "0098-9258",

publisher = "Association for Consumer Research",

}