Risks in New Product Development: Developing a Risk Reference Framework

Jimme A. Keizer; Jan-Peter Vos; Johannes I.M. Halman

doi:10.1111/j.1467-9310.2005.00391.x

Risks in New Product Development: Developing a Risk Reference Framework

Jimme A. Keizer, Jan-Peter Vos, Johannes I.M. Halman

Research output: Contribution to journal › Article › Academic › peer-review

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Abstract

This paper describes the development and applicability of a risk reference framework (RRF) for diagnosing risks in technological breakthrough projects. In contrast to existing risk identification strategies, the RRF centers on an integral perspective on risk (i.e. business, technological and organizational) and the assessment of risks in ongoing projects. The resulting RRF consists of 12 main risk categories and 142 connected critical innovation issues and has been developed for a globally operating company in the fast-moving consumer goods industry. Our analyses show that to some extent different project members identified the same risks and that saturation occurred in the number of new risk-issues brought to light. We conclude that the success of breakthrough innovation projects improves through formal risk-assessment.

Original language	Undefined
Pages (from-to)	-
Journal	R & D management
Volume	35
Issue number	3
DOIs	https://doi.org/10.1111/j.1467-9310.2005.00391.x
Publication status	Published - 2005

Keywords

METIS-228870
IR-57827

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

Access to Document

10.1111/j.1467-9310.2005.00391.x

Cite this

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