Role Playing on the Web. Guidelines for designing and evaluating personas online.

Mary B. Coney, M.F. Steehouder

  • 31 Citations

Abstract

This article starts from the premise that humans communicate through a series of roles that they assume appropriate to their rhetorical purposes. Even when speaking face to face, they present a version of themselves that they deem suitable for the time, place, and situation. When this rhetorical principle is applied to Web design, it provides powerful insights and strategies for designing and evaluating online communication. We begin this article by tracing how the tradition of rhetorical role playing has become incorporated into the electronic medium. We then present a series of guidelines in the form of prompts or questions as starting points for effective Web design.
Original languageUndefined
Pages (from-to)327-340
Number of pages14
JournalTechnical communication
Volume47
Issue number3
StatePublished - 2000

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Web Design
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human being
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strategy
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Communication

Keywords

  • METIS-148706
  • IR-73575

Cite this

Coney, M. B., & Steehouder, M. F. (2000). Role Playing on the Web. Guidelines for designing and evaluating personas online. 47(3), 327-340.

Coney, Mary B.; Steehouder, M.F. / Role Playing on the Web. Guidelines for designing and evaluating personas online.

Vol. 47, No. 3, 2000, p. 327-340.

Research output: Scientific - peer-reviewArticle

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Coney, MB & Steehouder, MF 2000, 'Role Playing on the Web. Guidelines for designing and evaluating personas online.' vol 47, no. 3, pp. 327-340.

Role Playing on the Web. Guidelines for designing and evaluating personas online. / Coney, Mary B.; Steehouder, M.F.

Vol. 47, No. 3, 2000, p. 327-340.

Research output: Scientific - peer-reviewArticle

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