Sales and sincerity: The role of relational framing in word-of-mouth marketing

M.A. Tuk, P.W.J. Verlegh, A. Smidts, D.H.J. Wigboldus

    Research output: Contribution to journalArticleAcademicpeer-review

    50 Citations (Scopus)
    Original languageUndefined
    Pages (from-to)38-47
    Number of pages10
    JournalJournal of consumer psychology
    Issue number19
    Publication statusPublished - 2009

    Keywords

    • METIS-261384

    Cite this

    Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of consumer psychology, (19), 38-47.
    Tuk, M.A. ; Verlegh, P.W.J. ; Smidts, A. ; Wigboldus, D.H.J. / Sales and sincerity: The role of relational framing in word-of-mouth marketing. In: Journal of consumer psychology. 2009 ; No. 19. pp. 38-47.
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    year = "2009",
    language = "Undefined",
    pages = "38--47",
    journal = "Journal of consumer psychology",
    issn = "1057-7408",
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    Tuk, MA, Verlegh, PWJ, Smidts, A & Wigboldus, DHJ 2009, 'Sales and sincerity: The role of relational framing in word-of-mouth marketing' Journal of consumer psychology, no. 19, pp. 38-47.

    Sales and sincerity: The role of relational framing in word-of-mouth marketing. / Tuk, M.A.; Verlegh, P.W.J.; Smidts, A.; Wigboldus, D.H.J.

    In: Journal of consumer psychology, No. 19, 2009, p. 38-47.

    Research output: Contribution to journalArticleAcademicpeer-review

    TY - JOUR

    T1 - Sales and sincerity: The role of relational framing in word-of-mouth marketing

    AU - Tuk, M.A.

    AU - Verlegh, P.W.J.

    AU - Smidts, A.

    AU - Wigboldus, D.H.J.

    PY - 2009

    Y1 - 2009

    KW - METIS-261384

    M3 - Article

    SP - 38

    EP - 47

    JO - Journal of consumer psychology

    JF - Journal of consumer psychology

    SN - 1057-7408

    IS - 19

    ER -