Sales and sincerity: The role of relational framing in word-of-mouth marketing

M.A. Tuk, P.W.J. Verlegh, A. Smidts, D.H.J. Wigboldus

    Research output: Contribution to journalArticleAcademicpeer-review

    54 Citations (Scopus)
    Original languageUndefined
    Pages (from-to)38-47
    Number of pages10
    JournalJournal of consumer psychology
    Issue number19
    Publication statusPublished - 2009

    Keywords

    • METIS-261384

    Cite this

    Tuk, M. A., Verlegh, P. W. J., Smidts, A., & Wigboldus, D. H. J. (2009). Sales and sincerity: The role of relational framing in word-of-mouth marketing. Journal of consumer psychology, (19), 38-47.