Sales and sincerity: The role of relational framing in word-of-mouth marketing

Research output: Contribution to journal › Article › Academic › peer-review

Original language	Undefined
Pages (from-to)	38-47
Number of pages	10
Journal	Journal of consumer psychology
Issue number	19
Publication status	Published - 2009

Keywords

@article{07fb454c45bc4913914fc7cb47169369,

title = "Sales and sincerity: The role of relational framing in word-of-mouth marketing",

keywords = "METIS-261384",

author = "M.A. Tuk and P.W.J. Verlegh and A. Smidts and D.H.J. Wigboldus",

year = "2009",

language = "Undefined",

pages = "38--47",

journal = "Journal of consumer psychology",

issn = "1057-7408",

publisher = "Wiley",

number = "19",

}