See and be seen: How visibility affects the personal branding of top managers

Research output: Contribution to conferencePaperAcademicpeer-review

Original languageEnglish
Publication statusPublished - 10 May 2019
Event14th Global Brand Conference 2019 - Berlin School of Economics and Law, Berlin, Germany
Duration: 8 May 201910 May 2019
Conference number: 14
http://gbc2019.berlin/

Conference

Conference14th Global Brand Conference 2019
Abbreviated titleGBC
CountryGermany
CityBerlin
Period8/05/1910/05/19
Internet address

Cite this

Scheidt, S., Loohuis, R., & Henseler, J. (2019). See and be seen: How visibility affects the personal branding of top managers. Paper presented at 14th Global Brand Conference 2019, Berlin, Germany.
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title = "See and be seen: How visibility affects the personal branding of top managers",
author = "Stefan Scheidt and Raymond Loohuis and J{\"o}rg Henseler",
year = "2019",
month = "5",
day = "10",
language = "English",
note = "14th Global Brand Conference 2019, GBC ; Conference date: 08-05-2019 Through 10-05-2019",
url = "http://gbc2019.berlin/",

}

Scheidt, S, Loohuis, R & Henseler, J 2019, 'See and be seen: How visibility affects the personal branding of top managers' Paper presented at 14th Global Brand Conference 2019, Berlin, Germany, 8/05/19 - 10/05/19, .

See and be seen : How visibility affects the personal branding of top managers. / Scheidt, Stefan ; Loohuis, Raymond; Henseler, Jörg .

2019. Paper presented at 14th Global Brand Conference 2019, Berlin, Germany.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - See and be seen

T2 - How visibility affects the personal branding of top managers

AU - Scheidt, Stefan

AU - Loohuis, Raymond

AU - Henseler, Jörg

PY - 2019/5/10

Y1 - 2019/5/10

M3 - Paper

ER -

Scheidt S, Loohuis R, Henseler J. See and be seen: How visibility affects the personal branding of top managers. 2019. Paper presented at 14th Global Brand Conference 2019, Berlin, Germany.