See and be seen: How visibility affects the personal branding of top managers

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 10 May 2019
Event14th Global Brand Conference 2019 - Berlin School of Economics and Law, Berlin, Germany
Duration: 8 May 201910 May 2019
Conference number: 14
http://gbc2019.berlin/

Conference

Conference14th Global Brand Conference 2019
Abbreviated titleGBC
CountryGermany
CityBerlin
Period8/05/1910/05/19
Internet address

Cite this

Scheidt, S., Loohuis, R., & Henseler, J. (2019). See and be seen: How visibility affects the personal branding of top managers. Paper presented at 14th Global Brand Conference 2019, Berlin, Germany.