See and be seen: How visibility affects the personal branding of top managers

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 10 May 2019
Event	14th Global Brand Conference 2019 - Berlin School of Economics and Law, Berlin, Germany Duration: 8 May 2019 → 10 May 2019 Conference number: 14 http://gbc2019.berlin/

Cite this

@conference{3242a7e37f1d4b38950cf44792aa1299,

title = "See and be seen: How visibility affects the personal branding of top managers",

author = "Stefan Scheidt and Raymond Loohuis and J{\"o}rg Henseler",

year = "2019",

month = may,

day = "10",

language = "English",

note = "14th Global Brand Conference 2019, GBC ; Conference date: 08-05-2019 Through 10-05-2019",

url = "http://gbc2019.berlin/",

}