Segmentation of the Higher Education market based on Social Media use: an explorative study in the Netherlands.

M. Zinck Stagno; Efthymios Constantinides

Segmentation of the Higher Education market based on Social Media use: an explorative study in the Netherlands.

M. Zinck Stagno, Efthymios Constantinides

Research output: Contribution to conference › Paper

Original language	English
Pages	-
Publication status	Published - 24 May 2011
Event	40th EMAC Annual Conference: The Day After - Inspiration, Innovation, Implementation - University of Ljubljana, Ljubljana, Slovenia Duration: 24 May 2011 → 27 May 2011 Conference number: 40

Conference

Conference	40th EMAC Annual Conference
Abbreviated title	EMAC
Country/Territory	Slovenia
City	Ljubljana
Period	24/05/11 → 27/05/11

Keywords

METIS-280376

Cite this

@conference{14441d1253334f8ea02acbee60653dec,

title = "Segmentation of the Higher Education market based on Social Media use: an explorative study in the Netherlands.",

keywords = "METIS-280376",

author = "\{Zinck Stagno\}, M. and Efthymios Constantinides",

year = "2011",

month = may,

day = "24",

language = "English",

pages = "--",

note = "40th EMAC Annual Conference : The Day After - Inspiration, Innovation, Implementation, EMAC ; Conference date: 24-05-2011 Through 27-05-2011",

}