Selecting successful design: A way to explore the best fit between brands and target groups

Marleen Offringa, Maaike Mulder-Nijkamp

    Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

    Original languageEnglish
    Title of host publicationDesign Education: Collaboration and Cross-Disciplinarity
    Subtitle of host publicationProceedings of the 18th International Conference on Engineering and Product Design Education
    EditorsErik Bohemia, Lyndon Buck, Kaare Eriksen, Ahmed Kovacevic, Nis Ovesen, Christian Tollestrup
    Place of PublicationAalborg, Denmark
    PublisherThe Design Society
    Pages304-309
    ISBN (Print)9781904670780
    Publication statusPublished - 8 Sep 2016
    Event18th International Conference on Engineering and Product Design Education: Design Education: Collaboration and Cross-Disciplinarity - Aalborg, Denmark
    Duration: 8 Sep 20169 Sep 2016
    Conference number: 18

    Conference

    Conference18th International Conference on Engineering and Product Design Education
    Abbreviated titleEPDE 2016
    CountryDenmark
    CityAalborg
    Period8/09/169/09/16

    Keywords

    • METIS-321787

    Cite this

    Offringa, M., & Mulder-Nijkamp, M. (2016). Selecting successful design: A way to explore the best fit between brands and target groups. In E. Bohemia, L. Buck, K. Eriksen, A. Kovacevic, N. Ovesen, & C. Tollestrup (Eds.), Design Education: Collaboration and Cross-Disciplinarity: Proceedings of the 18th International Conference on Engineering and Product Design Education (pp. 304-309). Aalborg, Denmark: The Design Society.