Selecting successful design: A way to explore the best fit between brands and target groups

Marleen Offringa; Maaike Mulder-Nijkamp

Selecting successful design: A way to explore the best fit between brands and target groups

Marleen Offringa
, Maaike Mulder-Nijkamp

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

Original language	English
Title of host publication	Design Education: Collaboration and Cross-Disciplinarity
Subtitle of host publication	Proceedings of the 18th International Conference on Engineering and Product Design Education
Editors	Erik Bohemia, Lyndon Buck, Kaare Eriksen, Ahmed Kovacevic, Nis Ovesen, Christian Tollestrup
Place of Publication	Aalborg, Denmark
Publisher	The Design Society
Pages	304-309
ISBN (Print)	9781904670780
Publication status	Published - 8 Sept 2016
Event	18th International Conference on Engineering and Product Design Education, E&PDE 2016: Design Education: Collaboration and Cross-Disciplinarity - Aalborg, Denmark Duration: 8 Sept 2016 → 9 Sept 2016 Conference number: 18

Conference

Conference	18th International Conference on Engineering and Product Design Education, E&PDE 2016
Abbreviated title	E&PDE 2016
Country/Territory	Denmark
City	Aalborg
Period	8/09/16 → 9/09/16

Keywords

METIS-321787

Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space
Mulder-Nijkamp, M., de Kok, M., Klassen, V. & Eggink, W., May 2024, In: Corporate Reputation Review. 27, p. 120-139 20 p.
Research output: Contribution to journal › Article › Academic › peer-review

Open Access
File
3 Link opens in a new tab Citations (Scopus)

214 Downloads (Pure)
The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty
Mulder - Nijkamp, M., Eggink, W., de Kok, M. & ten Klooster, R., 8 Jun 2021, The Value of Design in Retail and Branding. Quartier, K., Petermans, A., Melewar, T. C. & Dennis, C. (eds.). first ed. Bingley (UK): Emerald, p. 95-108 13 p.
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Cite this

Offringa, M., & Mulder-Nijkamp, M. (2016). Selecting successful design: A way to explore the best fit between brands and target groups. In E. Bohemia, L. Buck, K. Eriksen, A. Kovacevic, N. Ovesen, & C. Tollestrup (Eds.), Design Education: Collaboration and Cross-Disciplinarity: Proceedings of the 18th International Conference on Engineering and Product Design Education (pp. 304-309). The Design Society.

Offringa, Marleen ; Mulder-Nijkamp, Maaike. / Selecting successful design : A way to explore the best fit between brands and target groups. Design Education: Collaboration and Cross-Disciplinarity: Proceedings of the 18th International Conference on Engineering and Product Design Education. editor / Erik Bohemia ; Lyndon Buck ; Kaare Eriksen ; Ahmed Kovacevic ; Nis Ovesen ; Christian Tollestrup. Aalborg, Denmark : The Design Society, 2016. pp. 304-309

@inproceedings{7de9e18365064c3dabf5527ef191a183,

title = "Selecting successful design: A way to explore the best fit between brands and target groups",

keywords = "METIS-321787",

author = "Marleen Offringa and Maaike Mulder-Nijkamp",

year = "2016",

month = sep,

day = "8",

language = "English",

isbn = "9781904670780",

pages = "304--309",

editor = "Erik Bohemia and Lyndon Buck and Kaare Eriksen and Ahmed Kovacevic and Nis Ovesen and Christian Tollestrup",

booktitle = "Design Education: Collaboration and Cross-Disciplinarity",

publisher = "The Design Society",

note = "18th International Conference on Engineering and Product Design Education, E\&PDE 2016 : Design Education: Collaboration and Cross-Disciplinarity, E\&PDE 2016 ; Conference date: 08-09-2016 Through 09-09-2016",

}

Offringa, M & Mulder-Nijkamp, M 2016, Selecting successful design: A way to explore the best fit between brands and target groups. in E Bohemia, L Buck, K Eriksen, A Kovacevic, N Ovesen & C Tollestrup (eds), Design Education: Collaboration and Cross-Disciplinarity: Proceedings of the 18th International Conference on Engineering and Product Design Education. The Design Society, Aalborg, Denmark, pp. 304-309, 18th International Conference on Engineering and Product Design Education, E&PDE 2016, Aalborg, Denmark, 8/09/16.

Selecting successful design: A way to explore the best fit between brands and target groups. / Offringa, Marleen; Mulder-Nijkamp, Maaike.
Design Education: Collaboration and Cross-Disciplinarity: Proceedings of the 18th International Conference on Engineering and Product Design Education. ed. / Erik Bohemia; Lyndon Buck; Kaare Eriksen; Ahmed Kovacevic; Nis Ovesen; Christian Tollestrup. Aalborg, Denmark: The Design Society, 2016. p. 304-309.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › Academic › peer-review

TY - GEN

T1 - Selecting successful design

T2 - 18th International Conference on Engineering and Product Design Education, E&PDE 2016

AU - Offringa, Marleen

AU - Mulder-Nijkamp, Maaike

N1 - Conference code: 18

PY - 2016/9/8

Y1 - 2016/9/8

KW - METIS-321787

M3 - Conference contribution

SN - 9781904670780

SP - 304

EP - 309

BT - Design Education: Collaboration and Cross-Disciplinarity

A2 - Bohemia, Erik

A2 - Buck, Lyndon

A2 - Eriksen, Kaare

A2 - Kovacevic, Ahmed

A2 - Ovesen, Nis

A2 - Tollestrup, Christian

PB - The Design Society

CY - Aalborg, Denmark

Y2 - 8 September 2016 through 9 September 2016

ER -

Offringa M, Mulder-Nijkamp M. Selecting successful design: A way to explore the best fit between brands and target groups. In Bohemia E, Buck L, Eriksen K, Kovacevic A, Ovesen N, Tollestrup C, editors, Design Education: Collaboration and Cross-Disciplinarity: Proceedings of the 18th International Conference on Engineering and Product Design Education. Aalborg, Denmark: The Design Society. 2016. p. 304-309

Selecting successful design: A way to explore the best fit between brands and target groups

Conference

Keywords

Research output

Innovating the Archetype: Discovering the Boundaries of the Triangular Designer Space

The Triangular Designers’ Space: Methodical Approach to Balance Brand Typicality and Novelty

Cite this