Serious snacking: A survival analysis of how snacking mechanics afect atrition in a mobile serious game

Dmitry Alexandrovsky, Maximilian Achim Friehs, Jendrik Grittner, Susanne Putze, Max V Birk, Rainer Malaka, Regan L. Mandryk

Research output: Chapter in Book/Report/Conference proceedingConference contributionAcademicpeer-review

10 Citations (Scopus)

Abstract

Many serious games are most efective when played regularly; however, little is known about how individual game elements support player adherence over time. This work draws on evidence from existing frameworks and game design theories as well as from the design of casual games to investigate how individual game mechanics afect player attrition in a serious game. We implemented a math-learning game in which we could individually layer various game mechanics, and over the course of 3 weeks, 99 participants played one of six versions: Baseline, Rewards, Novelty, Completion, Waiting, or Blocking. We compared the game versions by analyzing the players' performance as well as behaviour. Using survival analysis, we identifed that the addition of Completion and Blocking mechanics facilitated the strongest sustained engagement. These fndings are congruent with existing theories of player experience and promote the development of guidelines on designing for sustained engagement in serious games.

Original languageEnglish
Title of host publicationCHI 2021 - Proceedings of the 2021 CHI Conference on Human Factors in Computing Systems
Subtitle of host publicationMaking Waves, Combining Strengths
PublisherAssociation for Computing Machinery
ISBN (Electronic)9781450380966
DOIs
Publication statusPublished - 6 May 2021
Externally publishedYes
Event2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021 - Virtual, Japan
Duration: 8 May 202113 May 2021

Conference

Conference2021 CHI Conference on Human Factors in Computing Systems: Making Waves, Combining Strengths, CHI 2021
Country/TerritoryJapan
Period8/05/2113/05/21

Keywords

  • Adherence
  • Blocking
  • Design
  • Game mechanics
  • Missions
  • Novelty
  • Rewards
  • Snacking
  • Waiting
  • n/a OA procedure

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