Service Branding: Operationalizing a Customer Experience Centric Approach To Branding

Mauricy Alves da Motta Filho

Research output: Contribution to conference › Paper

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Original language	English
Publication status	Published - 2018
Event	International Conference on Marketing and Design: Intersections and Challenges - University of Algarve, Faro, Portugal Duration: 18 Oct 2018 → 19 Oct 2018 http://www.icmd.pt

Conference	International Conference on Marketing and Design
Abbreviated title	ICMD 2018
Country/Territory	Portugal
City	Faro
Period	18/10/18 → 19/10/18
Internet address	http://www.icmd.pt

Access to Document

@conference{79bbc9f24b0c41cdb4fc1466096c7e4f,

title = "Service Branding: Operationalizing a Customer Experience Centric Approach To Branding",

author = "{Alves da Motta Filho}, Mauricy",

year = "2018",

language = "English",

note = "International Conference on Marketing and Design : Intersections and Challenges, ICMD 2018 ; Conference date: 18-10-2018 Through 19-10-2018",

url = "http://www.icmd.pt",

}