Service Branding: Operationalizing a Customer Experience Centric Approach To Branding

Mauricy Alves da Motta Filho

Research output: Contribution to conferencePaper

Original languageEnglish
Publication statusPublished - 2018
EventInternational Conference on Marketing and Design: Intersections and Challenges - University of Algarve, Faro, Portugal
Duration: 18 Oct 201819 Oct 2018
http://www.icmd.pt

Conference

ConferenceInternational Conference on Marketing and Design
Abbreviated titleICMD 2018
CountryPortugal
CityFaro
Period18/10/1819/10/18
Internet address

Cite this

Alves da Motta Filho, M. (2018). Service Branding: Operationalizing a Customer Experience Centric Approach To Branding. Paper presented at International Conference on Marketing and Design, Faro, Portugal.