Service Branding: Operationalizing a Customer Experience Centric Approach To Branding

Mauricy Alves da Motta Filho

Research output: Contribution to conferencePaperAcademic

Original languageEnglish
Publication statusPublished - 2018
EventInternational Conference on Marketing and Design: Intersections and Challenges - University of Algarve, Faro, Portugal
Duration: 18 Oct 201819 Oct 2018
http://www.icmd.pt

Conference

ConferenceInternational Conference on Marketing and Design
Abbreviated titleICMD 2018
CountryPortugal
CityFaro
Period18/10/1819/10/18
Internet address

Cite this

Alves da Motta Filho, M. (2018). Service Branding: Operationalizing a Customer Experience Centric Approach To Branding. Paper presented at International Conference on Marketing and Design, Faro, Portugal.
Alves da Motta Filho, Mauricy . / Service Branding: Operationalizing a Customer Experience Centric Approach To Branding. Paper presented at International Conference on Marketing and Design, Faro, Portugal.
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title = "Service Branding: Operationalizing a Customer Experience Centric Approach To Branding",
author = "{Alves da Motta Filho}, Mauricy",
year = "2018",
language = "English",
note = "International Conference on Marketing and Design : Intersections and Challenges, ICMD 2018 ; Conference date: 18-10-2018 Through 19-10-2018",
url = "http://www.icmd.pt",

}

Alves da Motta Filho, M 2018, 'Service Branding: Operationalizing a Customer Experience Centric Approach To Branding' Paper presented at International Conference on Marketing and Design, Faro, Portugal, 18/10/18 - 19/10/18, .

Service Branding: Operationalizing a Customer Experience Centric Approach To Branding. / Alves da Motta Filho, Mauricy .

2018. Paper presented at International Conference on Marketing and Design, Faro, Portugal.

Research output: Contribution to conferencePaperAcademic

TY - CONF

T1 - Service Branding: Operationalizing a Customer Experience Centric Approach To Branding

AU - Alves da Motta Filho, Mauricy

PY - 2018

Y1 - 2018

M3 - Paper

ER -

Alves da Motta Filho M. Service Branding: Operationalizing a Customer Experience Centric Approach To Branding. 2018. Paper presented at International Conference on Marketing and Design, Faro, Portugal.