Shake it off: Radical meaning innovation in product design

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This paper describes two techniques aimed at design-driven product innovation. Both techniques focus on providing a different, initially disruptive, perspective form which to approach a design assignment. As a result, sticky meanings and conventions are shaken loose, opening up avenues for considering new meanings that set the stage for design-driven product innovation.. Workshop results suggest that the techniques are effective in this respect; product solutions were original and out of the box and as such were ‘radical’ rather than ‘incremental’.
Original languageEnglish
Publication statusPublished - 1 Sep 2015
Event5th CIM Community Workshop 2015 - University of Twente, Enschede, Netherlands
Duration: 1 Sep 20152 Sep 2015
Conference number: 5


Conference5th CIM Community Workshop 2015
OtherCreativity and Innovation Management (CIM)
Internet address



  • METIS-311424
  • IR-96973

Cite this

Eggink, W., & van Rompay, T. J. L. (2015). Shake it off: Radical meaning innovation in product design. -. Paper presented at 5th CIM Community Workshop 2015, Enschede, Netherlands.