This paper describes two techniques aimed at design-driven product innovation. Both techniques focus on providing a different, initially disruptive, perspective form which to approach a design assignment. As a result, sticky meanings and conventions are shaken loose, opening up avenues for considering new meanings that set the stage for design-driven product innovation.. Workshop results suggest that the techniques are effective in this respect; product solutions were original and out of the box and as such were ‘radical’ rather than ‘incremental’.
|Publication status||Published - 1 Sep 2015|
|Event||5th CIM Community Workshop 2015 - University of Twente, Enschede, Netherlands|
Duration: 1 Sep 2015 → 2 Sep 2015
Conference number: 5
|Conference||5th CIM Community Workshop 2015|
|Period||1/09/15 → 2/09/15|
|Other||Creativity and Innovation Management (CIM)|