‘Shattered glass’: Assessing the influence of mass media on legitimacy and entrepreneurs’ adoption of new organizational practices

Research output: Contribution to conferencePaperAcademicpeer-review

Abstract

Legitimacy defined as a generalized assumption of desirability or appropriateness of an action or idea (Ashford & Gibbs, 1990; Suchman, 1995) is argued to play an important role in the maintenance and change of organizations and institutions (Scott, 2008; Scott, Ruef, Mendel, & Caronna, 2000). Irrespective the important role, we know surprisingly less about the process of legitimation and specifically how generalized assumption change and diffuse (Vaara, Tienari, & Laurila, 2006; Zucker, 1977). Media is a rich indicator of society- wide legitimacy (Baum & Powell, 1995; Dowling & Pfeffer, 1975) and therefore scholars have used media to measure legitimacy (e.g.: Abrahamson & Fairchild, 1999; Bansal & Clelland, 2004; Deephouse, 1996; Pollock & Rindova, 2003). Problematic in using media as measure of legitimacy is that media is argued to play a dual role, that is reflecting legitimacy and influencing legitimacy (Deephouse, 1996; Fombrun & Shanley, 1990; McCombs & Shaw, 1972). Regardless the dual role of media, it is likely that entrepreneurs’ adoption of new practices is related to media’ s reporting around the new practice. First entrepreneurs’ assumptions of the appropriateness of a new organizational practice moves along with society- wide legitimation as entrepreneurs are embedded in social contexts (see: Chell, 2000). Second if legitimacy of an organizational practice increases, institutional pressures on entrepreneurs to adopt the practice is likely to increase. Considering legitimation as a process, we pose that positive media around an organizational practice indicates advancement of its legitimation (see: Jonsson, Greve, & Fujiwara-Greve, 2009; Lamin & Zaheer, 2012; Morgan et al., 2011; Vaara & Monin, 2010) and increased institutional pressures on entrepreneurs’ adopting decisions. In other words, we argue that media plays an important role in the process of legitimation and the diffusion of new organizational practices.
LanguageEnglish
Number of pages16
Publication statusPublished - 21 Jun 2017
Event25th Annual High Technology Small Firms Conference, HTSF 2017 - Amsterdam, Netherlands
Duration: 21 Jun 201723 Jun 2017
Conference number: 25

Conference

Conference25th Annual High Technology Small Firms Conference, HTSF 2017
Abbreviated titleHTSF
CountryNetherlands
CityAmsterdam
Period21/06/1723/06/17

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mass media
entrepreneur
legitimacy
legitimation
dual role
Organization and Institution

Cite this

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title = "‘Shattered glass’: Assessing the influence of mass media on legitimacy and entrepreneurs’ adoption of new organizational practices",
abstract = "Legitimacy defined as a generalized assumption of desirability or appropriateness of an action or idea (Ashford & Gibbs, 1990; Suchman, 1995) is argued to play an important role in the maintenance and change of organizations and institutions (Scott, 2008; Scott, Ruef, Mendel, & Caronna, 2000). Irrespective the important role, we know surprisingly less about the process of legitimation and specifically how generalized assumption change and diffuse (Vaara, Tienari, & Laurila, 2006; Zucker, 1977). Media is a rich indicator of society- wide legitimacy (Baum & Powell, 1995; Dowling & Pfeffer, 1975) and therefore scholars have used media to measure legitimacy (e.g.: Abrahamson & Fairchild, 1999; Bansal & Clelland, 2004; Deephouse, 1996; Pollock & Rindova, 2003). Problematic in using media as measure of legitimacy is that media is argued to play a dual role, that is reflecting legitimacy and influencing legitimacy (Deephouse, 1996; Fombrun & Shanley, 1990; McCombs & Shaw, 1972). Regardless the dual role of media, it is likely that entrepreneurs’ adoption of new practices is related to media’ s reporting around the new practice. First entrepreneurs’ assumptions of the appropriateness of a new organizational practice moves along with society- wide legitimation as entrepreneurs are embedded in social contexts (see: Chell, 2000). Second if legitimacy of an organizational practice increases, institutional pressures on entrepreneurs to adopt the practice is likely to increase. Considering legitimation as a process, we pose that positive media around an organizational practice indicates advancement of its legitimation (see: Jonsson, Greve, & Fujiwara-Greve, 2009; Lamin & Zaheer, 2012; Morgan et al., 2011; Vaara & Monin, 2010) and increased institutional pressures on entrepreneurs’ adopting decisions. In other words, we argue that media plays an important role in the process of legitimation and the diffusion of new organizational practices.",
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year = "2017",
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Kuijpers, JC, Ehrenhard, ML & Groen, A 2017, '‘Shattered glass’: Assessing the influence of mass media on legitimacy and entrepreneurs’ adoption of new organizational practices' Paper presented at 25th Annual High Technology Small Firms Conference, HTSF 2017, Amsterdam, Netherlands, 21/06/17 - 23/06/17, .

‘Shattered glass’: Assessing the influence of mass media on legitimacy and entrepreneurs’ adoption of new organizational practices. / Kuijpers, Johannes Cornelis; Ehrenhard, Michel Léon; Groen, Aard.

2017. Paper presented at 25th Annual High Technology Small Firms Conference, HTSF 2017, Amsterdam, Netherlands.

Research output: Contribution to conferencePaperAcademicpeer-review

TY - CONF

T1 - ‘Shattered glass’: Assessing the influence of mass media on legitimacy and entrepreneurs’ adoption of new organizational practices

AU - Kuijpers, Johannes Cornelis

AU - Ehrenhard, Michel Léon

AU - Groen, Aard

PY - 2017/6/21

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N2 - Legitimacy defined as a generalized assumption of desirability or appropriateness of an action or idea (Ashford & Gibbs, 1990; Suchman, 1995) is argued to play an important role in the maintenance and change of organizations and institutions (Scott, 2008; Scott, Ruef, Mendel, & Caronna, 2000). Irrespective the important role, we know surprisingly less about the process of legitimation and specifically how generalized assumption change and diffuse (Vaara, Tienari, & Laurila, 2006; Zucker, 1977). Media is a rich indicator of society- wide legitimacy (Baum & Powell, 1995; Dowling & Pfeffer, 1975) and therefore scholars have used media to measure legitimacy (e.g.: Abrahamson & Fairchild, 1999; Bansal & Clelland, 2004; Deephouse, 1996; Pollock & Rindova, 2003). Problematic in using media as measure of legitimacy is that media is argued to play a dual role, that is reflecting legitimacy and influencing legitimacy (Deephouse, 1996; Fombrun & Shanley, 1990; McCombs & Shaw, 1972). Regardless the dual role of media, it is likely that entrepreneurs’ adoption of new practices is related to media’ s reporting around the new practice. First entrepreneurs’ assumptions of the appropriateness of a new organizational practice moves along with society- wide legitimation as entrepreneurs are embedded in social contexts (see: Chell, 2000). Second if legitimacy of an organizational practice increases, institutional pressures on entrepreneurs to adopt the practice is likely to increase. Considering legitimation as a process, we pose that positive media around an organizational practice indicates advancement of its legitimation (see: Jonsson, Greve, & Fujiwara-Greve, 2009; Lamin & Zaheer, 2012; Morgan et al., 2011; Vaara & Monin, 2010) and increased institutional pressures on entrepreneurs’ adopting decisions. In other words, we argue that media plays an important role in the process of legitimation and the diffusion of new organizational practices.

AB - Legitimacy defined as a generalized assumption of desirability or appropriateness of an action or idea (Ashford & Gibbs, 1990; Suchman, 1995) is argued to play an important role in the maintenance and change of organizations and institutions (Scott, 2008; Scott, Ruef, Mendel, & Caronna, 2000). Irrespective the important role, we know surprisingly less about the process of legitimation and specifically how generalized assumption change and diffuse (Vaara, Tienari, & Laurila, 2006; Zucker, 1977). Media is a rich indicator of society- wide legitimacy (Baum & Powell, 1995; Dowling & Pfeffer, 1975) and therefore scholars have used media to measure legitimacy (e.g.: Abrahamson & Fairchild, 1999; Bansal & Clelland, 2004; Deephouse, 1996; Pollock & Rindova, 2003). Problematic in using media as measure of legitimacy is that media is argued to play a dual role, that is reflecting legitimacy and influencing legitimacy (Deephouse, 1996; Fombrun & Shanley, 1990; McCombs & Shaw, 1972). Regardless the dual role of media, it is likely that entrepreneurs’ adoption of new practices is related to media’ s reporting around the new practice. First entrepreneurs’ assumptions of the appropriateness of a new organizational practice moves along with society- wide legitimation as entrepreneurs are embedded in social contexts (see: Chell, 2000). Second if legitimacy of an organizational practice increases, institutional pressures on entrepreneurs to adopt the practice is likely to increase. Considering legitimation as a process, we pose that positive media around an organizational practice indicates advancement of its legitimation (see: Jonsson, Greve, & Fujiwara-Greve, 2009; Lamin & Zaheer, 2012; Morgan et al., 2011; Vaara & Monin, 2010) and increased institutional pressures on entrepreneurs’ adopting decisions. In other words, we argue that media plays an important role in the process of legitimation and the diffusion of new organizational practices.

M3 - Paper

ER -

Kuijpers JC, Ehrenhard ML, Groen A. ‘Shattered glass’: Assessing the influence of mass media on legitimacy and entrepreneurs’ adoption of new organizational practices. 2017. Paper presented at 25th Annual High Technology Small Firms Conference, HTSF 2017, Amsterdam, Netherlands.